Category Archives: SEO Tips & Info

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seo-services

5 Hot SEO Tips for Boosting Your Organic Traffic

Category:SEO Tips & Info Tags : 

 

Here’s 5 hot SEO tips for boosting your website’s organic traffic.

Organic traffic is the best kind of traffic you can receive because it’s relevant and targeted. However, it can be difficult to get higher page rankings, especially if you aren’t using the right SEO strategies.

 

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1. It All Starts with Engaging Content

Create content that solves your audience’s pain points and they’ll love you for it.

 

The first thing you need is a targeted buyer persona. It’s a fictitious outline of who your customers are.

 

Ask yourself these questions:

  • Who am I targeting?
  • What problems can I help them solve?
  • What external events influences their decision?
  • How can I change what they are currently doing?

 

Next, you want to head over to a site called Buzzsumo.com to search for topics that generates the most social shares. This allows you to get a better idea on the types of subjects to write about.

 

 

2. Monitor Your Website for Bad Links

You must monitor your website for bad links. Third party websites will oftentimes link to your site and those links could be hurting your page rankings. Therefore, you must monitor your site for bad, low quality links and remove them. The characteristics of good links are as follows:

  • They are industry relevant
  • Contextual links are better for SEO and traffic
  • Links from a long, in-depth, related article will hold more value
  • The back link is a do-follow link
  • The back link is from a trusted source and has good domain authority

 

3. Disavow Bad Links

After you’ve identified the good links from the bad ones, you will need to tag the links that are bad, then begin trying to remove them by contacting the website the link belongs to and ask them to remove it. If you can’t contact them or they refuse to remove the link, you can create a disavow report and submit it using the Google Disavow Tool to help prevent those links from hurting your site. The way the disavow tool works is a bit elusive and outside the scope of this article. Therefore, you should take some time to learn more about how it works so you will know what to do and what not to do.

 

 

4. Promote Your Content with Text Messaging

Most people have at least one type of mobile device and prefer a text to any other type of communication, which is why text marketing is so effective. Because about 90 percent of all texts are opened within a few minutes of them being received.

 

Before you can send a text message to promote your new content, you’ll need to build your mobile list.

 

Place a mobile optin-form on your website so your readers can subscribe to it. You can even segment the list by topics and user behavior. Through this form you can collect their email address and mobile phone number.

 

Once your content goes live, you can use a  texting services to send relevant messages straight to their mobile phone to increase traffic to your website. With proper social sharing tools embedded within your article, you can expect lots of social shares and continual organic traffic.

 

 

5. Earn Quality Back links

Another great link building technique is earning your back links through guest posting on other industry related blogs and linking your article back to a related page on your website. You simply need to contact webmasters of related blogs and websites and ask them if they would allow you to post an article on their site in exchange for a link back to yours. Most of the time webmasters are more than happy to comply as long as your site is related and not a direct competitor because it’s less content they have to write.

 

 

If you would like more information about boosting your organic traffic using SEO and other internet marketing strategies, please contact us and let us show you how we can help take your website to the next level.

 

Author Biography

 

Sophorn Chhay

Sophorn is the marketing guy at Trumpia, the most complete SMS software with mass sms messaging, smart targeting and automation. Jumpstart your business by grabbing your free copy of his powerful Mobile Marketing Success Kit. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.


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How Content Delivery Networks Help Your SEO 2

How Content Delivery Networks Help Your SEO

Category:SEO Tips & Info

What Exactly is a Content Delivery Network or CDN?

CDN is short for Content Delivery Network which is a network of edge servers that deliver cached static content from websites to users based on the geographic location of the user. CDN’s, are not a web hosting substitute. It is an additional network of servers for certain static file types only.

Normally, when someone visits your website, they are directed to your hosting provider’s server. Your server is located in 1 location. For example, JA Publications is hosted in Salt Lake City, Utah. If you’re not using a CDN, all of your website’s users are hitting this one server. If you have a site that gets lots of traffic, this can overload your server and cause the site to perform slowly and even crash the server.

User’s proximity to your web server has an impact on page load time. By deploying your content across multiple geographically dispersed servers, you can make your pages load faster from the user’s perspective. This is when a CDN comes in handy. In simpler words, the closer the CDN server is to where your user is, the faster the user gets the content. A good CDN, will have edge servers located all over the world and close to populated areas.

content delivery network

Content Delivery Networks (CDN) Help Speed Up Your Site

Websites have static resources such as images, videos, and certain types of files like CSS and JavaScript. Content Delivery Networks host these static resources on what is called an edge server. An edge server is a network of servers located all over the world. The purpose of an edge server is to host your website’s static resources so when your visitors hit your site, these static files load faster. The way it works has to do with internet latency and the number of hops or round trips that is required to render the page. When you use a CDN, you reduce the number of hops and the latency, which speeds up the rendering process.

Content Delivery Networks & SEO

Page speed is a ranking factor by most search engines. If your site is performing poorly, this usually hurts your ranking meaning that if two sites are tied for first place, the faster site wins. When you’re setting up a CDN, make sure you use a properly configured robots.txt in your pull zone to avoid duplicate content penalties. Also, specifying the origin IP address is not a bad idea either along with using SSL. I recommend MaxCDN. They have great customer support and very fast edge servers. How to setup the actual zone or CDN for SEO is beyond the scope of this post.

 


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SEO Services in Michigan 4

Why Copying Competitors That Outrank You Isn’t Helpful

Category:SEO Tips & Info Tags : 

By Sean

 

In my years in this industry I have seen time and time again the mantra “Let’s copy the competition! They are number one, so they must be doing something right. Right?”

The process usually begins with the following: “I noticed our competitor X is number one on Google. Competitor Y is number 1 for a hundred different keywords. We should copy everything they do down to the minute detail! Let’s get going!”

While in some business disciplines that is a semi-ok idea, in SEO copying your competitors utilizing this reasoning is a waste of time.


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Meta Keywords HTML Tag and SEO

Meta Keywords HTML Tag and SEO

Category:SEO Tips & Info Tags : 

If the Meta keyword tags were really important ingredients in your recipe for SEO success, Google, Yahoo, and Bing would be the first ones to let you know that you actually need them. They would try to convince you to include them inside your header and would highlight the main benefits associated with this practice. Nonetheless, in reality, Google and Yahoo have chosen to ignore Meta keyword tags. Reason: in the past 10 years, numerous webmasters have SPAMMED out and abused the meta keywords tag. What commonly happens is people with less than a thorough understanding of the way search algorithms work will put every variation of their business type in keyword form in the keywords meta tag.

Here’s an example of how webmasters spam the meta keywords tag:

 

<meta name="keywords" content="seo company,seo companies,seo agency,seo agencies, seo services, seo service, local seo service">

 

 

Phasing Out the Meta Keywords Tag

It doesn’t take a rocket scientist to see how spammy this Black Hat SEO technique is, and this is why major search engines like Google.com and Yahoo ignore the meta keywords tag.
That still doesn’t detour webmasters and SEO amateurs from doing it though, and even today, many still are. JA Publications, Inc. does a lot of Google penalty removal services, so we see this in the course of our analysis more often than we should. Second to back link schemes, this is the most common penalizing SEO technique that we see. Keyword stuffing not only meta tags but page content and meta titles and descriptions is also common.

Since keyword Meta tags have been used in conjunction with shady website optimization tactics, most search engines have decided to ignore them and the meta keywords tag holds no SEO weight or power. Bing seems to be even more determined, and goes the extra mile to penalize website owners who count on this type of black hat SEO strategy. Bing interprets the Meta keywords tag like a spam signal. Websites that use the tag, but do not display the keywords included with it, in their page body copy, are penalized by Bing.

Here’s Matt Cutts, a software engineer at Google, Talking About the Meta Keywords Tag


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Does Server Location Have Bearing on SEO?

Does Server Location Have Bearing on SEO?

Category:SEO Tips & Info Tags : 

Search Engines Determine Where Your Server is & That Determines Where It Shows Up in Search

Here’s Matt Cutts of Google’s WebSpam team addressing whether or not the location of your server makes a difference to where your site shows up in search results.

 

 


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landscape company seo

Landscape Company SEO | Writing Title Tags

Category:SEO Tips & Info Tags : 

Are you doing landscape company SEO on your website?

 

If you own a landscaping company and you are doing your own search engine optimization, here is some valuable information.

 

 

Landscape Company SEO

It has been well documented many times that the title tag is one of the important elements to good search engine optimization or SEO. Google and Yahoo (and probably Bing) have said this publicly so many times, I’m not going to bother linking to the articles in this post. If you are not familiar with what a title tag is, you can read more on HTML tags by clicking here.

 

 

 

I have been writing and developing search engine friendly websites for a while now, and I have noticed a few things in doing  so that search engines like Google and Yahoo pick up on, and in turn reward for, in their SERP or results pages. Metaphorically speaking, I am not about to offer you the entire pizza for free, but I will give you a slice or two every once in a while. A slice meaning an SEO tip…  I have made many landscapers number 1 on Google for several keywords using this technique. You can apply the information here to SEO in general. This technique has worked for me several times on several different business websites. This way of writing titles does not pertain to only the landscaping business, but small business in general. I have used it successfully for many industries other than landscaping.

 

 

 

 

landscape company seo

 

 

 

Optimizing Your Titles to Target a Specific Location

When you write a title tag, you want the title to include as many interchangeable focus keywords as possible. For example, if you are optimizing a landscape company’s website for the Detroit Michigan surrounding area, you would first want to pick a good focus keyword or keyword phrase like ” landscaping detroit mi” or “landscaping detroit” and then build the title tag around that focus keyword or phrase.

Here is an example of a well optimized title tag for a landscaping business that also does lawn care (like most of them) targeting the Detroit, Michigan area.

 

 

Landscaping Detroit MI | Full Service Landscape | Lawn Care Company

Notice how you can make the following keyword phrases out of the above title:

full service michigan landscape company, lawn care company detroit mi, detroit landscape service, and etc.

The words are in lowercase because they are the search keywords and that’s how most people would enter them into a search engine box.

Michigan SEO Company

For those that are not aware, Google reads Michigan and michigan, exactly the same. They do this for several abbreviations also (RE and real estate, SF and san francisco, San Francisco etc). This does not mean the results are the same for each phrase, but that Google will read SF as san francisco or San Francisco. The results page will be slightly different.

 

The more you think about this, the better the results will be. The more interchangeable all of the words are in your title, the better off your website will be from a SEO perspective.

 

The first part of the title tag should include the location you are targeting in your SEO campaign. The second two keyword phrases should be the second and third most searched keywords for the location in the first part of the title.  So for example, if you want to optimize for 3 keyword phrases in one city, do a keyword analysis with Google Keyword Tool. Include the most searched for terms for the industry and location in the title.

 

Remember, all of these words are processed by search engine bots or computers. Algorithms break the title down by noun, location, verb, etc. than process it however the algorithm is written for that search engine. Rather than writing the title stuffed with keyword phrases, you would want to include the business type or category and location in the first part of the title and then build from there.

 

In a nutshell, you want your title to include one location in the beginning and several interchangeable focus keyword phrases throughout the rest of the title. If you are targeting the Detroit area, make sure Detroit is in the beginning of the title tag somewhere then follow with your focus keywords separated by a pipe. The search engines will break it all down, read it accordingly, and process all the words in the title.  If you want to optimize for a keyword phrase like “landscaping detroit,” I would recommend writing the title tag like the example above or very similar. The point here in this post is,  make your location known once and place as many interchangeable focus keywords throughout the rest of the title. It’s simple and it works well. Give it a chance. You will see results.

 

 

Photos and Videos for Landscape Company SEO

In addition to writing your title tags and meta descriptions properly, it’s also a good idea to add lots of photos and videos from your job sites. Content is really important if you want to rank well on Google, Yahoo, and Bing. I have a few landscape companies as clients, and one of the ways I keep them alive in the SERP is with new video and photos. It’s a good idea to have a professional photographer come out one time and film and photograph your work for a few hours. This will make for great content for your website all season long. Make sure the images and videos are optimized for the web and for search engines. It’s best to upload your videos to YouTube and then embed the code directly into your page or post.

 

 

A friendly reminder…

Please keep in mind, the title tag is just one element of search engine optimization. When used with other techniques, this way of writing titles can be highly effective.