Category Archives: SEO Tips & Info

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5 Tips for Improving Ecommerce Site Conversion Rate

5 Tips for Improving Ecommerce Site Conversion Rate

Category:SEO Tips & Info Tags : 

A 1% increase in your site’s visitor-to-purchase ratio could mean thousands of dollars in increased profit. Here’s 5 tips to get you started on making your Ecommerce site convert more of your visitors into customers.


1. Optimize Your Site for Mobile Devices

Mobile is a big deal. By 2018, global mobile e-commerce revenues are projected to reach $669 billion — that’s 45% of the projected revenue for the entire e-commerce market. When you’re looking to increase traffic, mobile can be a good place to start. Leading search engines are experimenting with mobile-first indexing. You need to create more than just a responsive design or site. Make your site easy to navigate from start to finish and include an intuitive, frictionless checkout process. Optimize for touch screen when designing your call to action, product images and form fields, and don’t forget to A/B test different checkout form lengths to find the right balance for optimal conversion rates.


2. Help your customers find what they are looking for.

Customers will leave your site if product information is confusing or they can’t quickly locate what they came for. Visitors often enter a site through the home page or category page. A flat navigation, or condensing your hierarchy to 1-3 layers, combines some of your pages vertically so that it is easier for users to locate specific products in fewer clicks. With in-site search navigation, many buyers will look for generic phrases rather than product names to find information. Using generic phrases, (i.e. “Men’s shoes” or “smartphone cases”) rather than specific product names, gives them the opportunity to broaden their search and find what they want.


3. Acquire relevant traffic

Attracting buyers who don’t need your product won’t convert to sales. Low conversion can be the first indicator that you may be promoting content and messages in the wrong places, or to unintended recipients. Take a look at the search queries in your paid search account and discern whether you will benefit from adding negative keywords to relevant audiences. One common targeting error is selecting rich keywords or buzzwords that may relate to your overall product group, but are still too broad to appeal to your intended audience. Have a strong understanding of who your audience is before you optimize your site and keywords to help align your product more closely to the buyers who need it.


4. Improve your site speed

Longer loading times can significantly decrease your customer’s patience during the buying process. If these customers leave, you may have lost them forever, considering 28% of customers won’t return to a slow site. Search engines also penalize slow websites with lower search rankings. A few ways you could improve your site speed today include compressing your Javascript and CSS scripts, optimizing lossless or lossy images, limiting third-party advertising space and testing your site speed to ensure you are working with a quality web host.


5. Provide a Compelling Product Visual Experience

When it comes to product images, quality can lend credibility. 75% of eCommerce site users rank the ability to zoom in on product images as one of their top reasons to purchase. One image is rarely enough. Providing product visuals with various angles, including a full view and size comparison of the product, can deliver valuable context for your buyer. For example, if a customer is on your site reviewing backpacks, it could be helpful to showcase a person wearing the backpack. The customer will be able to visualize how the bag will look when held over their shoulder and that context can bring them closer to purchasing.

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SEO Services in Michigan 4

Why Copying Competitors That Outrank You Isn’t an SEO Strategy

Category:SEO Tips & Info

By Sean


In my years in this industry I have seen time and time again the mantra “Let’s copy the competition! They are number one, so they must be doing something right. Right?”

The process usually begins with the following: “I noticed our competitor X is number one on Google. Competitor Y is number 1 for a hundred different keywords. We should copy everything they do down to the minute detail! Let’s get going!”

While in some business disciplines that is a semi-ok idea, in SEO copying your competitors utilizing this reasoning is a waste of time.

Why Copying Your Competitors is Not an SEO Strategy

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Video by Google: How to Hire an SEO 4

Video by Google: How to Hire an SEO

Category:Google SEO,SEO Tips & Info

Looking to hire an SEO? Be Careful!

There is no black magic or secret techniques to SEO.  SEO is improving a website for both humans and machines (or crawlers). Keyword stuffed pages or directory link submissions is not SEO. Well, not the kind of SEO that works for long anyway. There’s no shortcuts or techniques that will put your site on Page 1 for the long-term.

There are many people in this industry, that woke up one day and said, ” I’m an SEO expert because I ranked my friend’s small business site locally myself and now I’m an expert!”

The truth is, being able to rank a site or two locally and being able to successfully handle competitive national SEO campaigns requires two very different skill sets.

Tricks or “Black Hat” SEO works in the short-term, but when the search engines catch on, you can bet you will drop in rank. The site that followed Google guidelines will always outrank you.

Google released this video today to better guide you when searching for an agency or SEO consultant.

We highly recommend that anyone looking for SEO services watch this 11 minute video.

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Michigan SEO Services

5 Hot SEO Tips for Boosting Your Organic Traffic

Category:SEO Tips & Info Tags : 

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Here’s 5 hot SEO tips for boosting your website’s organic traffic.

Organic traffic is the best kind of traffic you can receive because it’s relevant and targeted. However, it can be difficult to get higher page rankings, especially if you aren’t using the right SEO strategies.




1. It All Starts with Engaging Content

Create content that solves your audience’s pain points and they’ll love you for it.


The first thing you need is a targeted buyer persona. It’s a fictitious outline of who your customers are.


Ask yourself these questions:

  • Who am I targeting?
  • What problems can I help them solve?
  • What external events influences their decision?
  • How can I change what they are currently doing?


Next, you want to head over to a site called to search for topics that generates the most social shares. This allows you to get a better idea on the types of subjects to write about.



2. Monitor Your Website for Bad Links

You must monitor your website for bad links. Third party websites will oftentimes link to your site and those links could be hurting your page rankings. Therefore, you must monitor your site for bad, low quality links and remove them. The characteristics of good links are as follows:

  • They are industry relevant
  • Contextual links are better for SEO and traffic
  • Links from a long, in-depth, related article will hold more value
  • The back link is a do-follow link
  • The back link is from a trusted source and has good domain authority


3. Disavow Bad Links

After you’ve identified the good links from the bad ones, you will need to tag the links that are bad, then begin trying to remove them by contacting the website the link belongs to and ask them to remove it. If you can’t contact them or they refuse to remove the link, you can create a disavow report and submit it using the Google Disavow Tool to help prevent those links from hurting your site. The way the disavow tool works is a bit elusive and outside the scope of this article. Therefore, you should take some time to learn more about how it works so you will know what to do and what not to do.



4. Promote Your Content with Text Messaging

Most people have at least one type of mobile device and prefer a text to any other type of communication, which is why text marketing is so effective. Because about 90 percent of all texts are opened within a few minutes of them being received.


Before you can send a text message to promote your new content, you’ll need to build your mobile list.


Place a mobile optin-form on your website so your readers can subscribe to it. You can even segment the list by topics and user behavior. Through this form you can collect their email address and mobile phone number.


Once your content goes live, you can use a  texting services to send relevant messages straight to their mobile phone to increase traffic to your website. With proper social sharing tools embedded within your article, you can expect lots of social shares and continual organic traffic.



5. Earn Quality Back links

Another great link building technique is earning your back links through guest posting on other industry related blogs and linking your article back to a related page on your website. You simply need to contact webmasters of related blogs and websites and ask them if they would allow you to post an article on their site in exchange for a link back to yours. Most of the time webmasters are more than happy to comply as long as your site is related and not a direct competitor because it’s less content they have to write.



If you would like more information about boosting your organic traffic using SEO and other internet marketing strategies, please contact us and let us show you how we can help take your website to the next level.


Author Biography


Sophorn Chhay

Sophorn is the marketing guy at Trumpia, the most complete SMS software with mass sms messaging, smart targeting and automation. Jumpstart your business by grabbing your free copy of his powerful Mobile Marketing Success Kit. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.

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What Search Engines do with the Meta Keywords HTML Tag

What Search Engines do with the Meta Keywords HTML Tag

Category:Coding,SEO Tips & Info

If the Meta keyword tags were really important ingredients in your recipe for SEO success, Google, Yahoo, and Bing would be the first ones to let you know that you actually need them. They would try to convince you to include them inside your header and would highlight the main benefits associated with this practice. Nonetheless, in reality, Google and Yahoo have chosen to ignore Meta keyword tags. Reason: in the past 10 years, numerous webmasters have SPAMMED out and abused the meta keywords tag. What commonly happens is people with less than a thorough understanding of the way search algorithms work will put every variation of their business type in keyword form in the keywords meta tag.

Here’s an example of how webmasters spam the meta keywords tag:


<meta name="keywords" content="seo company,seo companies,seo agency,seo agencies, seo services, seo service, local seo service">

Here’s Matt Cutts, a software engineer at Google, Talking About the Meta Keywords Tag

Phasing Out the Meta Keywords Tag

It doesn’t take a rocket scientist to see how spammy this Black Hat SEO technique is, and this is why major search engines like and Yahoo ignore the meta keywords tag.

That still doesn’t detour webmasters and SEO amateurs from doing it though, and even today, many still are. JA Publications, Inc. does a lot of Google penalty removal services, so we see this in the course of our analysis more often than we should. Second to back link schemes, this is the most common penalizing SEO technique that we see. Keyword stuffing not only meta tags but page content and meta titles and descriptions is also common.

Since keyword Meta tags have been used in conjunction with shady website optimization tactics, most search engines have decided to ignore them and the meta keywords tag holds no SEO weight or power. Bing seems to be even more determined, and goes the extra mile to penalize website owners who count on this type of black hat SEO strategy. Bing interprets the Meta keywords tag like a spam signal. Websites that use the tag, but do not display the keywords included with it, in their page body copy, are penalized by Bing. We like that a lot! The less SPAM, the better as far as we’re concerned.

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Hiring an SEO Company? Here's the Do's and Dont's

Hiring an SEO Company? Here’s the Do’s and Dont’s

Category:SEO Tips & Info

The Do’s and Don’ts when Hiring an SEO Company



Unfortunately, there are lots of pitfalls/things to look out for when looking for an SEO company, but here are a few things NOT to do when looking for an SEO:



1. Don’t simply trust ‘industry awards’


There are no official independent authorities – often, if not always, there is something in it for the “award giver.” Sites like accept payment for listings, so they are pretty much useless as far as credibility.


2. Don’t get persuaded by their ‘customer list’ which includes big corporate names.


A tactic in the SEO industry is to post logos of large corporations on their site as if they are or were their client. Don’t be fooled by this. Get real references from real businesses.


3. Don’t just go for someone who can rank their own company at the top of Google


Yes, they should be able to do this, but it is certainly no guarantee of what they will do for you. I have even heard of a SEO company losing the guy in charge of ‘strategy’ who was effectively able to get them the big ranks, leaving the rest of the agency clueless! At JA Publications, the guy in charge of strategy is Jeff George who is also the registered officer of the company. He’s not going anywhere and our SEO strategies will always be highly effective.


Remember: “Certified Google Partner” is an individual/agency that passed the AdWords certification exams. It does not mean that they are affiliated with Google, Inc. and has nothing to do with organic Search Engine Optimization. It is, however, an AdWords certification. Many SEO agencies will try to use this when selling their SEO services as if the two are connected. They are not, so don’t get fooled.


4. Agencies cannot guarantee a certain position, but they should guarantee a ‘success or else’ clause.


Some companies will guarantee things like 100 directory submissions/article submissions etc. (which have almost no SEO value) to cover up what’s going on in the background (placing links on a network of sites that they own, etc.) Pretty much ignore the guarantees of ‘practical work’, go for guarantees of ROI or overall increase in traffic, etc.


5. Do not get sucked into ‘we are the professionals’ mindset


Be sure to get your decisive answers on a White Hat SEO forum such as ‘Google’s Webmaster Blog.” THEN measure the SEO company in accordance with that advice as opposed to the other way around. Just because your SEO guy claims he’s an expert, doesn’t mean he is the right one for your campaign. Every SEO campaign is different. Each site’s needs vary greatly as far as the approach that must be taken. Any agency that offers one-size-fits-all pricing package is probably not the company you want to choose.



Now the DO’s:


1. Contact any references they provide to you to ensure they are authentic.


2. Get everything in writing. If the sales person says ANYTHING that you like the sound of – get them to send it to you in an email!


3. Read and understand the contract! If there is ANYTHING that you don’t like the sound of then get it changed or walk away. Pay special attention to anything that uses phrases like ‘without limitation.”


4. Specify high-quality back links as part of any package. Back links are crucial to any effective SEO campaign. Please note that ‘free directories’, article sites and press releases are of extremely low quality and do next to nothing as far as your site’s position in search goes.


There you have it. If you stick to the above-mentioned points, you should have no problems finding a reputable SEO agency. Or, you can contact us.


Thanks for visiting JA Publications, Inc. We hope to see you again sometime.


Contact JA Publications, Inc.