Category Archives: Google SEO

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How to Rank #1 on Google 2

How to Rank #1 on Google

Category:Google SEO Tags : 

 

 

How to Rank #1 by Matt Cutts

If you would like to rank #1 on Google or if you’re one of our hundreds of competitors trying to take us out, here’s all you need to know.

 


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Google

How Google Search Works

Category:Google SEO Tags : 

Here’s a Video by Google that Explains How Google Search Works

 

 


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Keyword Density Percentage and Google SEO 10

Keyword Density Percentage and Google SEO

Category:Google SEO,Search Engine Technology Tags : 

What Exactly is Keyword Density?

 

If you are writing a 600 word article on Google AdWords tips, and you place the 3 word keyword phrase, “Google AdWords tips” in the article 10 times, you would have a keyword density of 0.6% for that article or page meaning that out of 600 words, 0.6% of those words are the focus keyword. The title tag, description tag, and content are all considered when determining the keyword density. You can say the entire page is considered. The focus keyword for this article is “keyword density percentage.” As of January 31, 2014, it is the second result of the organic results on page 1 of Google. The keyword density percentage is 0.2% and my SEO plugin for WordPress is telling me it’s too low. The keyword is found 2 times. If you are not familiar with the Yoast SEO plugin , check it out. It’s a great tool and definitely makes optimizing WordPress easier . To rank this article on Page 1 nationally, I did nothing more than write the article and make the Yoast analyzer dots turn green. There was nothing done off-site and I didn’t submit the URL to Google or Bing. It’s in this website’s sitemap and search engines first crawled it there.

 

 

The Formula for Keyword Density

 Density = ( Nkr / Tkn ) * 100

‘Keywords’ (kr) that consist of several words artificially inflate the total word count of the dissertation. The purest mathematical representation should adjust the total word count (Tkn) lower by removing the excess key(phrase) word counts from the total:

Density = ( Nkr / ( Tkn -( Nkr * ( Nwp-1 ) ) ) ) * 100. where Nwp = the number of terms in the keyphrase.

This general formula allows that the total word count will be unaffected if the key(phrase) is indeed a single term, so it acts as the original formula.

In this post, there are 810 words. The focus keyword contains 3 words and it’s found 2 times throughout the entire page including the URL. The meta description, content, headings, and alt tags are all included.   Here’s the SEO analysis for this post. Notice the keyword density and the fact that I did not use the focus keyword in any subheading.

keyword density percentage

Analysis from the Yoast SEO WordPress plugin

 

 

Overdoing Keywords Is Bad for SEO

Recently a friend of mine’s rank in the Google SERP dropped dramatically (from page 1 to page 13) and he called me and asked my opinion of his SEO. The first thing I did was crawl his site so I could take a look at his site’s SEO as a whole. Besides having several broken links and images with un-optimized titles and alt tags, and just generally poorly written meta tags, I notice he used the word “shuttle” 6 times just in the homepage’s title tag alone. In this case, this would be considered “keyword stuffing,” and wasn’t the only reason that Google removed his website from the search results. But, I’m willing to bet it contributed heavily. There were lots of different problems with this particular site. Either way, his site’s keyword density as a whole was well over what it should have been and he paid the price for it in the Google SERP.

 

 

Taking Google’s Advice is a Safe Bet

What’s the Ideal Keyword Density for Google SEO?

There is no such thing as “ideal keyword density.” On many occasions, webmasters have contacted me questioning their SEO and asking what I felt the ideal keyword density is for their particular site or webpage. Every site is different, however more times than not, keywords usually only have to be used a few times per page.  It’s more about where your keywords are on the page then the number of times they are found. If you read your post and find yourself repeating the same phrase over and over, you’re in fact hurting your SEO. Focus on creating good content that answers questions and addresses the needs of your target user base instead of keyword density percentages.  Put your efforts into making sure your site is useful and original. If you try to force your users into taking anything else, they will go elsewhere every time. And, once you lose them, they’re not coming back. You can read more on  the fundamentals of online marketing here.

Don’t Focus on Keyword Density

 

“Grey/Black Hat” SEO techniques like keyword stuffing with white text on white backgrounds worked years ago but are now obsolete after Google released their latest algorithm updates like Penguin and Hummingbird. Google has evolved into a highly intelligent being and is much smarter than people give credit for when they focus on keyword density. Here’s 5 SEO copywriting tips that will help you get started on writing quality content instead of keyword density percentages.

 


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Why Use Google Plus for Business Reasons? 6

Why Use Google Plus for Business Reasons?

Category:Google SEO,Online Marketing Tags : 

 

Here’s a few reasons why you should use Google Plus for business …

 

 

The experts at Google are working towards adding a more human element to search results and business marketing. This gives you the ability to share and connect with more like-minded individuals and groups through networking on Google Plus.

Attracting attention to your website can be a daunting task for many businesses. With such a huge assortment of social media venues to choose from, it’s hard to decide which one will provide you with the highest quality customers. Which social media site provides the greatest added benefit to Search Engine media?

I firmly believe that when you interact with Google and Google Plus, you are opening the window to the world. Google Plus is unlike all other social media, in that Google has become the biggest search engine company over the past couple decades. If you would like for us to handle all of your social media and SEO needs, give us a call or send us a message. We will take control of your brand and guide it to new heights.

 

Added Benefits

There are many added benefits for businesses that use Google Plus and some of the most exclusive benefits occur with your search engine results page. Not only will you have direct access to your business information, but your visibility will become much greater in Google’s search results. When customers look up your site, they will have direct access to maps, hours, contact information and your website. These small changes can have a huge impact on the way potential clients will interact with your business online.

One of the major benefits that businesses receive from Google Plus is Google indexing updates. The more you interact with Google and your community, the more up-to-date reports Google Search will keep on your website. Any added information that you update your site with will become available to Google users more quickly. This will let your potential customers know that the business is active and it brings a feeling of legitimacy to your business.

Remember, there is more to networking than just posting words on the internet and your business should engage and encourage client participation. With daily posts and polls, Google Plus will allow you to gather information and track your influence across the web. This allows any business, big or small, to gauge their success and failures.

why use google plus for business

Marketing your Brand

When it comes to marketing your brand, any social media site can open doors to potential clients. Taking into consideration the sheer number of users that use Google, any business would be silly to ignore the vast resources available in Google Plus. Google Plus has created Circles and Communities which are a great way to spread the word about your business and to interact with your customers. This gives you many opportunities to distribute information about your business and collect +1’s which improves the legitimacy and ranking of your site to a certain extent.

Google Hangouts will give your customers an added way to connect with you and your business using Skype enable chat. This gives you the ability to personally interact with your clientele and answer any question they may have about your business. This also gives you the added benefit of producing webinars which gives the ability to answer many questions at once. You can even create product tutorials so that your customers can get a feel for your new products.

 

 

Build a Reputation

As you build your online reputation, keep in mind that the most influential factor in driving both search engine ranking and customer interaction still remains to be great content. Google Plus gives authors and content writers Google Authorship Markup which has become a popular way to get noticed. This gives Google a fantastic way to validate your expertise in your field. With added visibility and ratings, your listings will become much easier to find in the search results.

Google Plus Local Business Page will give your company many subtle benefits as well. Google Maps can be a great way for customers to find your business. With the expansion of mobile devices, Google Business listings directly link your company to Google’s Map service. This one aspect will massively increase your visibility and bring potential clients to your door.

With the power of Google behind your business, you will find your customers are better served with online relations. The ease of communications and customer responses will add legitimacy to your business and invite future customers to participate in your online community. The more influence that you gain with your clients around the world, the easier it will be to persuade others to venture toward the opportunities that only your business can provide. As such, Google Plus for business will make a great addition to any online advertising campaign.

Here’s a short instructional video that will show you how to setup a Google Plus business page.


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SEO for Small Business 2

SEO for Small Business

Category:Google SEO Tags : 

Local Small Business Search Engine Optimization Services

For many local small business owners, there are positive changes occurring in search engine recognition and web professionals must be willing to adapt to the new changes that many of the major search engines are working towards. If your company seeks to improve its influence in the marketplace,  it is a necessity that you work on local networking and promoting your internet media. The top search engine companies have started moving towards improving results for local business as a means for promoting a better community. Thus, we will take a look at some methods that can be taken to improve your local SEO and visibility on the worldwide web.

seo for small business

What Can You Do for Your Small Business SEO?

The number one thing any small business can do for its website is to diversify its local business contacts. Providing social media portals for your local customers is just one step you can take to bring potential clients into your door. While social media can sometimes be time-consuming, the benefits of increasing your website visibility are incalculable. This is the main reason you need to encourage your customers to take a minute and contribute your business online community.

To increase visibility, any business must get themselves listed on both Bing and Google local business pages which will provide customers with an easy-to-find map. This is just one of the many webmaster tools available to SEO consultants and web designers, which they can use to increase any business’s data footprint. Providing your  business information gives these companies a major starting point for any company, big or small.  It is vital for any business to become listed with the major search engines and just like the phone book, visual advertising can be a powerful lead to bring in customers.

 

Your Contact Page

Google says that more than 10% of a local business’s page rating comes from the business contact page. While this is just the tip of the iceberg, almost half of a webpage’s rating comes from the local business footprint as we previously had discussed.  Simply providing the search companies with a local page will boost ratings by 40%.  All these things must be modified to provide your business with the greatest benefit from a search engine optimization standpoint. With access to webmaster tools and professional writing services, you can compete with even the largest companies and help inform the public to provide competitive services in your community.

While many people are not aware, most recently, Microsoft and Yahoo have formed a shared network that will be directly working with companies like Facebook, Amazon, Wall Street Journal and Viacom. Understandably, small companies would not be able to compete with the likes of these moguls. However, with 30% of the marketplace now falling under this business network, it is now becoming a viable method of improving your own local advertising and bring in a more diverse customer base.

 

Geographic Location Links

Every link that your website provides gives a geographic location footprint, which can take away from your intentions of being found locally. Promoting business partnerships and projects in your local  community provides search engines with information about your small business,  that may potentially bring in local clients based on your reputation. As we all know, the point of any business is to provide the local community with services. In the future, the leading search engine providers seek to do the same.

Keywords Are Not Enough Anymore

There are a few quick ways that SEO consultants can also increase the efficiency of websites by the way search engine bots collect their data. Simply providing a keyword string, no longer increases your potential for being found on the web, as human and filter integration become more commonplace. Search engines are looking for local context as well as content, and the more you can provide local business links and citations, the better your chances of improving your local business footprint will be.