Tag Archives: WordPress SEO

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Why it's Important to Secure Your WordPress Site 3

Why it’s Important to Secure Your WordPress Site

Category:Site Security,WordPress Tags : 

There is no such thing as a completely secure WordPress website. Your website will get hacked eventually if you don’t put site security at the top of your priority list. It’s not a matter of if, but when. And if you make money with a WordPress site, you’d be silly to not take site security seriously. Keep in mind, that humans are rarely trying manually to break into your site. Instead, scripts are written to scan for vulnerable websites and when they find one, then try to break in. So, a malicious hacker can setup a computer or multiple computers to stay on 24 hours a day and just scan and hack into many sites without touching the keyboard most of the time. It’s important to understand that if you’re website is on the first page of search engines, you’re even more open to attacks.

As you may know, WordPress is an open-source content management system software developed by Automattic, Inc.  as opposed to closed-source software like Apple’s iOS. This means that the actual source code or the nuts and bolts of how it works is publicly available and accessible to developers. This is one of the aspects about WordPress that makes it so great. With open-source software, developers can collaborate and build just about any type of software solution to be integrated into WordPress. But, that same source code is also available to the types that are looking to break into and hack and exploit your site as well and this is why you should be concerned with site security. If your business runs on WordPress or any other open-source content management system, you need to secure it properly and continuously. You’ve been formerly warned and if you’re smart, you’ll take security very seriously.

You can be the biggest WordPress security expert in the world, it won’t matter one bit if your hosting company gets compromised. Hosting your own websites? Good luck with the Heartbleed bug, that affected the whole Internet for 3 years before someone even realized it’s existence.

wordpress security

 

 

 

 

 

So, if you can’t be 100% secure, what exactly can you do?

The fight is won or lost far away from witnesses—behind the lines, in the gym and out there on the road, long before I dance under those lights.

-Muhammad Ali

 

Be Responsible About WordPress Security

The Greatest told it like it is: You don’t start thinking about security when you’ve been hacked. By then it’s too late. You think about it before you start your website. You vet the plugin and theme authors. You keep an eye on your websites. If you’re out of your depth, you hire an expert. Being prepared makes all the difference in the world.

 

Don’t, for one second, start thinking that any WordPress security plugin and/or service will somehow make you magically prepared. We can help you take most of the load off your shoulders and provide the tools you need, but at the end of the day you, and only you, are responsible for the security of your WordPress website. And if your attitude is “meh, whatever, I don’t have time for this”, you’re setting yourself up for a fall. You can bet the guys trying to get into your site have time for it.

Always Have a Backup Ready

76% of WordPress users don’t use backups. This is the kind of insane shortsightedness you need to fight at every turn. You’ll never see an ice hockey goalie forget his helmet because there’s only a 2% chance of a ice cold, rock hard puck hitting him in the face off a slapshot and knocking his teeth out, right? 2% is enough of a reason to take precaution when the end result could be devastating to your online  business.

Even the baddest asses like being alive

It’s also the reason why we backup our client’s sites more than once per day. Handling backups for 70+ websites is a pain, so we use a backup plugin that’s easily controlled from the WordPress dashboard. We recommend that our clients use a robust, incremental backup plugin for WordPress that uses very little web server resources, and stores it on a secure off-site location. We also recommend doing hourly backup cycles, so your website has a restore point every hour. This is also beneficial if your site was ever hacked. It enables you to identify the point of entry and patch the security vulnerability more quickly than if you had no backup or backups running just once per week.

Be Vigilant. Always.

Some attacks are easy to notice: your website goes down, or it’s defaced. The ones you don’t know about are much more dangerous: someone could inject malicious code into your website and abuse it for weeks, without you even noticing it. By that time your SEO score is crap, you’ve been blacklisted, and the damage has been done. That’s where we come in.

Uptime Monitors are great for detecting when your website goes down or is defaced. You’ll immediately get an email and/or an SMS with more details, and you’ll be able to spring into action before anyone else notices.

Website Security Checks inspects your website for known vulnerabilities, malware, checks the blacklist status, and a number of other things. In the near future we also plan to automate the checks, so you can let the system run daily checks and notify you if it notices something’s wrong.

Performance Checks are perfect for the sneakiest of the sneakiest attacks. Sometimes the Security Checks will not detect the intrusion because it’s a new type of malware that’s not in the vulnerability database, or maybe it’s not malware at all. Your website server resources are still being misused, and it’s slowing your website down. Pingdom.com grades your website performance and stores the result. Each time you run a new check, you can compare it to the previous grade and notice when it drops. Now you know something’s wrong, and you’ll be able to fix it before there’s any permanent damage.

 

  • There’s no easy fix for WordPress security. You need to act responsibly
  • Check your website security regularly


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WordPress SEO Company 1

10 WordPress Tips for Beginners

Category:WordPress Tags : 

If you are new to WordPress, here are 10 tips for beginners.


1. PERMALINKS

Permalinks refer to URLs that go to your webpages. Precisely speaking, these permalinks will show how your posts display in the search results. You can set them up under the WordPress settings. You will see that your URL appears with a number. That is the default and not very good for SEO. So,you choose Custom structure or Post Title. Now, your permalink consists of your post name which can be easily searched for on Google, Yahoo, and Bing. Remember to not stuff your URL with keywords. Make smart use of keywords by eliminating any unnecessary ones. Make sure that when you finalize a permalink, it is pleasant enough for a human being. Forget about the search engines and always write permalinks for humans!

2. Themes

WordPress themes are website templates basically. They contain the tools required to customize your blog. You should give plenty of thought to your WP theme. WordPress has a variety of themes and all of them can be customized if you know a little PHP and HTML.

3. Title Tags and Description Tags

 

There are several SEO plugins available for WordPress. WordPress SEO by Yoast will help you write title tags and meta descriptions properly. Don’t forget, when you write title tags and meta descriptions, you want to say as much as possible in as few words as possible. Always practice good SEO and adhere to Google guidelines.

 

4. The Text Editor or Kitchen Sink ( From WordPress.com )

The visual editor provides a semi-WYSIWYG (What You See is What You Get) content editor that allows you to easily create, edit, and format your blog content in a view similar to that of a word processor.

This is the default editing mode of WordPress.com, but if it does not appear to be enabled, you can select the Visual tab in the top right corner of the editor area, as depicted below.

There are two (2) rows of editing icons contained within the visual editor. You can find out what any icon means or does by hovering over it with your mouse – a small tooltip will appear describing the icon and its purpose.

5. Plugins

Plugins increase the functionality of WordPress.

WordPress has plugins that can do pretty much everything and this makes WordPress simply amazing. But do not just start downloading  plugins randomly. For now, just install the essential ones or the basics. You can get Akismet installed, but you need to get it activated. For this, you will need a Akismet key. This is aimed at reducing spam to its minimum. The latter is important, too. It is for the SEO which enables the search engines to find your blogs easily. I consider these WordPress plugins to be a requirement:  WordPress SEO by Yoast and JetPack.

6. Make a Post Sticky

If you want some of your blog posts to be on top of all the posts, you can have it done on the spot. The date of the article would not matter anymore. How to make posts sticky? On your ‘Edit Posts’ page, you can see a ‘Visibility’ section. Click the ‘Edit’ link and then tick the ‘Stick this post to the front page’. Click ‘OK’ and you are done! There is another way to do this as well: Posts >> All posts >> Quick Edit Next, tick ‘Make this post sticky’ and click ‘Next’ afterwards. You can have a sticky post.

7. Your Browser

At times, you may make some changes to your website, but you may not be able to see them. Do not panic! You only need to clear your browser cache and you will get this problem solved. In order to clear it, you have to press the SHIFT key and hold onto it while you click the ‘refresh’ button in your browser. Your browser cache is cleared and you can see the changes you made to your site.

 wordpress tips for beginners

8. Footers

At the bottom of your WordPress site, you can notice a footer area. It is very rare that people notice it, but it plays an important part in keeping your readers and visitors engaged. This sometimes-forgotten-footer area allows you to add information about the owner of the website, any copyright message or maybe a link to some page. You can use premium themes to expand this area and then, you can give more information via this. You can add-on a short biography or an opt-in to your email list, etc.. Remember that some people actually scroll down to have a glance of all such information and if your are really interested in getting people to visit your site more frequently, then you should make full use of this section.

9. WordPress Security is Crucial

WordPress is a great, user friendly content management system and as long as you take the necessary security precautions, you should be OK. If you don’t take security seriously and you have a website with high visibility on the web, chances are good you will have issues. With that said and out of the way, there are several good plugins that will help you in locking hackers out of your site. WordFence Security is the security solution that is being used on this site. It’s free (there is a paid version with more options) and works really good. In addition to having a firewall, renaming the WordPress login page or wp-login.php to something other than wp-login.php will prevent most brute force attacks and bots from playing password guessing games. Please remember, your WordPress site is not secure until you secure it.

10. Analytic Data & Tracking

You must have heard this: “If you cannot measure it then you cannot manage it.” Track your visitors to improve your site. You can do it by using Jetpack stats and Google Analytics. The former is available only to free WordPress blog users. However, the self hosted WordPress users can benefit from the former as well as get the latter installed for further advantages. Google Analytics will also allow you to filter out your own visits which is indeed a must. There must many things lacking in this article. We have tried our best to help the WordPress beginners.


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