Tag Archives: Google SEO

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Google Hummingbird and the Future of Search 2

Google Hummingbird and the Future of Search

Category:Search Engine Technology Tags : 

By William Gannon

Providing Nectar to Google Hummingbird

 

There has been a great deal of concern within the SEO community recently, over the changes implemented in the Google Hummingbird update. The latest algorithm comes as a planned response to innovations made in voice recognition and wearable technology devices such as Google Glass. Although, the changes have been occurring over the course of the year in 2013, many concerns have been raised as legacy systems are decommissioned.

One of the legacy systems that SEO consultants are particularly concerned with remains to be Google’s PageRank. While search engines run on many algorithms, the implementation of social media signals and page connections through simple links to high value sites tend to provide higher rank in websites. Linking back is a popular method used by SEO companies to allow the search crawlers and traffic to flow through the collection of sites. Keywords, in this scenario, ultimately becomes the goal which leads to nefarious keyword manipulation and poor search results. Hummingbird integrates new technology that blocks keyword cheaters and benefits quality content.

Prior to Google Hummingbird

Prior to the Hummingbird update, in April of 2012, Google released Penguin which targets techniques that cheaters use to manipulate search rankings. Earlier in 2012 Google implemented the Panda update, which incorporates a human search quality rater that will assist in assigning a URL rating. Websites will be judged according to the intent and utility that they provide. Other factors include the website’s contact location, language, query interpretation, necessary content, and video content relevance. The scale beyond the robot queries now assigns a manual rating system. Pages are rated on a scale of Vital, Useful, Relevant, Slightly Relevant, Off-Topic, Useless, and Un-rateable.

The idea of a long-tail search remains the focus of any site that seeks to provide information to its visitors. Ideally, you never know what the end-user is going to provide in the search query box, so your interests are best suited in concentrating on SEO basics, design, and providing relevant content. During testing of the new systems, we have found that focus will remain in identifying people or businesses that provide the internet with the best profile of the target search.

 

 

google hummingbird updateWhen you provide content to a Google listed domain, the index targets users, pictures, article content, videos and any links to further content on the website. The old tricks are still the best if you seek to provide the internet with information about your website. Making your content relevant in the social media circles can certainly provide more opportunities to be found by the major search engine providers. It is best to know your targeted audience and provide to your community with a simple catchy URL address and with the expansion of new generic top-level domains (gTLDS) like .ninja, thus creating a new layer to theory of word games and structures.

 

The Future of the Search Query

The Hummingbird update ultimately leads us to the future of searching and queries in conversational search patterns. As a business owner, we would all like to be at the top of the list when someone inputs swimming pools, carpentry, landscaping, web design, computer repair, etc. In these cases you will try to foresee what users are querying in search engines that might bring users to your page. It is very important to include your locations and target business areas with relevant content that allows the new rating systems to index your sites accordingly. The main idea is to allow SEO’s to publish relevant material and query results to mobile and voice recognition systems.

 

Hummingbird is All About Improvement

The improvements following Hummingbird will allow Google to rank your page against the millions of other pages out there on the internet. The best way to attract attention to your website is to utilize all the tools available to the developer community. Start with the basics of simple webpage design, apply the techniques of ad marketing, and always focus on networking.The major advancements in search engine technology are growing so quickly that one can find themselves in the position of perpetuating old and out of date methods. It’s important to keep up with the major changes that seek to enhance our visibility and customer base. Allowing a pro SEO to optimize your website, will provide Hummingbird with vital information to help improve your standing in the internet community and draw more customers to your business.

 

 


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landscape company seo

Landscape Company SEO | Writing Title Tags

Category:SEO Tips & Info Tags : 

Are you doing landscape company SEO on your website?

 

If you own a landscaping company and you are doing your own search engine optimization, here is some valuable information.

 

 

Landscape Company SEO

It has been well documented many times that the title tag is one of the important elements to good search engine optimization or SEO. Google and Yahoo (and probably Bing) have said this publicly so many times, I’m not going to bother linking to the articles in this post. If you are not familiar with what a title tag is, you can read more on HTML tags by clicking here.

 

 

 

I have been writing and developing search engine friendly websites for a while now, and I have noticed a few things in doing  so that search engines like Google and Yahoo pick up on, and in turn reward for, in their SERP or results pages. Metaphorically speaking, I am not about to offer you the entire pizza for free, but I will give you a slice or two every once in a while. A slice meaning an SEO tip…  I have made many landscapers number 1 on Google for several keywords using this technique. You can apply the information here to SEO in general. This technique has worked for me several times on several different business websites. This way of writing titles does not pertain to only the landscaping business, but small business in general. I have used it successfully for many industries other than landscaping.

 

 

 

 

landscape company seo

 

 

 

Optimizing Your Titles to Target a Specific Location

When you write a title tag, you want the title to include as many interchangeable focus keywords as possible. For example, if you are optimizing a landscape company’s website for the Detroit Michigan surrounding area, you would first want to pick a good focus keyword or keyword phrase like ” landscaping detroit mi” or “landscaping detroit” and then build the title tag around that focus keyword or phrase.

Here is an example of a well optimized title tag for a landscaping business that also does lawn care (like most of them) targeting the Detroit, Michigan area.

 

 

Landscaping Detroit MI | Full Service Landscape | Lawn Care Company

Notice how you can make the following keyword phrases out of the above title:

full service michigan landscape company, lawn care company detroit mi, detroit landscape service, and etc.

The words are in lowercase because they are the search keywords and that’s how most people would enter them into a search engine box.

Michigan SEO Company

For those that are not aware, Google reads Michigan and michigan, exactly the same. They do this for several abbreviations also (RE and real estate, SF and san francisco, San Francisco etc). This does not mean the results are the same for each phrase, but that Google will read SF as san francisco or San Francisco. The results page will be slightly different.

 

The more you think about this, the better the results will be. The more interchangeable all of the words are in your title, the better off your website will be from a SEO perspective.

 

The first part of the title tag should include the location you are targeting in your SEO campaign. The second two keyword phrases should be the second and third most searched keywords for the location in the first part of the title.  So for example, if you want to optimize for 3 keyword phrases in one city, do a keyword analysis with Google Keyword Tool. Include the most searched for terms for the industry and location in the title.

 

Remember, all of these words are processed by search engine bots or computers. Algorithms break the title down by noun, location, verb, etc. than process it however the algorithm is written for that search engine. Rather than writing the title stuffed with keyword phrases, you would want to include the business type or category and location in the first part of the title and then build from there.

 

In a nutshell, you want your title to include one location in the beginning and several interchangeable focus keyword phrases throughout the rest of the title. If you are targeting the Detroit area, make sure Detroit is in the beginning of the title tag somewhere then follow with your focus keywords separated by a pipe. The search engines will break it all down, read it accordingly, and process all the words in the title.  If you want to optimize for a keyword phrase like “landscaping detroit,” I would recommend writing the title tag like the example above or very similar. The point here in this post is,  make your location known once and place as many interchangeable focus keywords throughout the rest of the title. It’s simple and it works well. Give it a chance. You will see results.

 

 

Photos and Videos for Landscape Company SEO

In addition to writing your title tags and meta descriptions properly, it’s also a good idea to add lots of photos and videos from your job sites. Content is really important if you want to rank well on Google, Yahoo, and Bing. I have a few landscape companies as clients, and one of the ways I keep them alive in the SERP is with new video and photos. It’s a good idea to have a professional photographer come out one time and film and photograph your work for a few hours. This will make for great content for your website all season long. Make sure the images and videos are optimized for the web and for search engines. It’s best to upload your videos to YouTube and then embed the code directly into your page or post.

 

 

A friendly reminder…

Please keep in mind, the title tag is just one element of search engine optimization. When used with other techniques, this way of writing titles can be highly effective.



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3 Free SEO Tools for Google Search 2

3 Free SEO Tools for Google Search

Category:SEO Tips & Info Tags : 

Here’s 3 Free SEO Tools to Help You Look at Your Site the Way Google Does

If the traffic your website gets is important to you, SEO should be where you should start first. Here are 3 free SEO tools that will help you view your site like a search engine does.

 

1. Google WebMaster Tools

Google’s Webmaster Tools suite is a comprehensive set of diagnostic tools that will help you in correcting all that’s wrong with your website from an SEO standpoint. This is where you want to start if you are working on Search Engine Optimization. These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important. Search appearance in the SERP, back links, and keyword concentration are just a few areas that Webmaster Tools focuses on.

 

2. Moz.com Pro Tools (free for 1 month)

If you sign up for the Moz.com Pro features, you will receive the first month for free. You will need a Google Analytics account in order to use most of the custom reporting features. With Moz.com, you can work on your on-page SEO, view your current competition, and you can track your position in the search results. With Google now using your IP address to display listings, you might want to use a third party application like Moz.com to track your position.

 

3. Screaming Frog SEO Spider

This is an SEO’s best friend. Designed specifically for the SEO-minded, this program crawls the websites you specify examining the URLs for common SEO issues in an attempt to make site optimization easier. Not only does the Screaming Frog SEO Spider make crawling your website and finding all that’s wrong from an SEO standpoint easy, it’s free! Download it here and just dive in. There’s a ton of useful features.


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Keyword Density Percentage and Google SEO 10

Keyword Density Percentage and Google SEO

Category:Google SEO,Search Engine Technology Tags : 

What Exactly is Keyword Density?

 

If you are writing a 600 word article on Google AdWords tips, and you place the 3 word keyword phrase, “Google AdWords tips” in the article 10 times, you would have a keyword density of 0.6% for that article or page meaning that out of 600 words, 0.6% of those words are the focus keyword. The title tag, description tag, and content are all considered when determining the keyword density. You can say the entire page is considered. The focus keyword for this article is “keyword density percentage.” As of January 31, 2014, it is the second result of the organic results on page 1 of Google. The keyword density percentage is 0.2% and my SEO plugin for WordPress is telling me it’s too low. The keyword is found 2 times. If you are not familiar with the Yoast SEO plugin , check it out. It’s a great tool and definitely makes optimizing WordPress easier . To rank this article on Page 1 nationally, I did nothing more than write the article and make the Yoast analyzer dots turn green. There was nothing done off-site and I didn’t submit the URL to Google or Bing. It’s in this website’s sitemap and search engines first crawled it there.

 

 

The Formula for Keyword Density

 Density = ( Nkr / Tkn ) * 100

‘Keywords’ (kr) that consist of several words artificially inflate the total word count of the dissertation. The purest mathematical representation should adjust the total word count (Tkn) lower by removing the excess key(phrase) word counts from the total:

Density = ( Nkr / ( Tkn -( Nkr * ( Nwp-1 ) ) ) ) * 100. where Nwp = the number of terms in the keyphrase.

This general formula allows that the total word count will be unaffected if the key(phrase) is indeed a single term, so it acts as the original formula.

In this post, there are 810 words. The focus keyword contains 3 words and it’s found 2 times throughout the entire page including the URL. The meta description, content, headings, and alt tags are all included.   Here’s the SEO analysis for this post. Notice the keyword density and the fact that I did not use the focus keyword in any subheading.

keyword density percentage

Analysis from the Yoast SEO WordPress plugin

 

 

Overdoing Keywords Is Bad for SEO

Recently a friend of mine’s rank in the Google SERP dropped dramatically (from page 1 to page 13) and he called me and asked my opinion of his SEO. The first thing I did was crawl his site so I could take a look at his site’s SEO as a whole. Besides having several broken links and images with un-optimized titles and alt tags, and just generally poorly written meta tags, I notice he used the word “shuttle” 6 times just in the homepage’s title tag alone. In this case, this would be considered “keyword stuffing,” and wasn’t the only reason that Google removed his website from the search results. But, I’m willing to bet it contributed heavily. There were lots of different problems with this particular site. Either way, his site’s keyword density as a whole was well over what it should have been and he paid the price for it in the Google SERP.

 

 

Taking Google’s Advice is a Safe Bet

What’s the Ideal Keyword Density for Google SEO?

There is no such thing as “ideal keyword density.” On many occasions, webmasters have contacted me questioning their SEO and asking what I felt the ideal keyword density is for their particular site or webpage. Every site is different, however more times than not, keywords usually only have to be used a few times per page.  It’s more about where your keywords are on the page then the number of times they are found. If you read your post and find yourself repeating the same phrase over and over, you’re in fact hurting your SEO. Focus on creating good content that answers questions and addresses the needs of your target user base instead of keyword density percentages.  Put your efforts into making sure your site is useful and original. If you try to force your users into taking anything else, they will go elsewhere every time. And, once you lose them, they’re not coming back. You can read more on  the fundamentals of online marketing here.

Don’t Focus on Keyword Density

 

“Grey/Black Hat” SEO techniques like keyword stuffing with white text on white backgrounds worked years ago but are now obsolete after Google released their latest algorithm updates like Penguin and Hummingbird. Google has evolved into a highly intelligent being and is much smarter than people give credit for when they focus on keyword density. Here’s 5 SEO copywriting tips that will help you get started on writing quality content instead of keyword density percentages.

 


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Google Webmaster Tools Disavow Feature 5

Google Webmaster Tools Disavow Feature

Category:Search Engine Technology,Uncategorized Tags : 

Disavow “Spammy Links” with Google’s Disavow Links Tool

 

When webmasters attempt to drive traffic to their website by means of spammy back links, it can hurt your ranking on Google Search. Here, Matt Cutts explains how to have the almighty Google ignore those SPAMMY back links. In turn, Google will not hold these page rank-degrading back links against your website. When I say messy or bad back links, I’m referring to links to your site from either porn sites or other notoriously SPAMMY sources. Mass blog commenting and/or article marketing/spinning are a couple of ways to get a messy back link profile. Please keep in mind, unless you or your company practiced improper or poor internet marketing strategies and have caused you to have a negative back link profile that is hurting your page rank, in most cases, it isn’t necessary. Improper use of the Disavow Link Tool can hurt your site’s current rank with Google. I  recommend that only advanced users that are knowledgeable on this topic use this tool. Most of the time, it’s not even necessary. Simply cleaning up the bad links will help improve your site’s ranking with most search engines. The Google Webmaster Tools Disavow feature is a last resort for webmasters that have really poor back link issues that are directly hurting their site’s rank.

disavow links

Disavow Links with Google Webmaster Tools | Video by Matt Cutts


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5 SEO Copywriting Tips for Google Hummingbird 2

5 SEO Copywriting Tips for Google Hummingbird

Category:SEO Tips & Info Tags : 

By Jeff George

SEO Copywriting Before & After Google Hummingbird

After Google’s release of the Hummingbird update, SEO copywriting is just well-written copy with well-placed keywords and accurate and useful, descriptive metadata attributed to it. There once was a time when keyword stuffing and other grey/black hat techniques would actually work temporarily, but those days are over.

SEO Copywriting Post Hummingbird

The entire integrated spectrum of Search Engine Optimization (SEO) relies on the creativity, expediency, and efficacy of content creations. SEO copywriting, since its inception, has been comprehensively dependent on the algorithm practices of Google. Over the years, this search engine giant has come up with increasingly complicated algorithms to exterminate every possible manipulative optimization technique, poorly written or low quality content, and spam on its search results pages. Google’s vision perfectly aligns with quality web marketing practices.

SEO Copywriting Landscape Prior to Hummingbird

Even a few years back, the concept of SEO copywriting entirely concentrated on maximizing the use of keywords. The whole industry crystallized around the concept of incorporating a certain percentage of generic and specific keywords in their content while selling messages and managing content creativity around the key phrases. The content world was jolted into the harsh reality of Google Hummingbird. After this algorithm, if you are still focusing on keyword density percentages instead of creating the best content possible, you have a long way to go.

How Copywriting Evolved 

To be more precise, Hummingbird has been preceded by Panda and Penguin – two of the earlier Google algorithm versions. These two algorithms were completely revised and re-engineered to launch Hummingbird in 2013. This new algorithm made it nearly impossible for malicious spammers to infiltrate and upended most of the Search Engine Optimization copywriting practices of the yore. With Hummingbird, Google is consistently transforming the comprehensive search dynamics. It expects the user to search in ways that includes –

  • Question – searching by inquiring different questions
  • Mobile search – searching while on the move
  • Anticipate – anticipating what a user is looking for even before the search strings are finished to increase the speed of information delivery

These steps will usher in new changes in the process of copywriting and help in establishing unique nuances in content. This algorithm is also a stride towards processing ‘real’ speech pattern where the search engine generates results even by processing conversational queries.

Page Authority, Keywords,  & Semantic Relevance

Building on page authority is important as Hummingbird rewards authority. It advocates depth over surface, information over fluff, backup over bluff, and a compelling collection of facts, data, and information. Each of these ingredients meshed together propels the authority of page by establishing its content quality. Keywords, so far, play a significant role post Hummingbird. However, the outdated technique of employing a same keyword and keyword string repeatedly throughout the content is the biggest faux pas that can ruin the credibility and ranking of your page. The long tail searches are highly likely to be characterized by human needs and desires and not just keyword strings. Keywords still remain a fundamental strategic tool but the writer must find interesting methods to redefine the keywords in meaningful ways. Most notably, content writers must move beyond the limiting constraints of keywords to offer depth and breadth in their content  and copy. Page authority and intelligent use of keywords are intrinsically related with semantic relevance. Your content must communicate to a precise need with in-depth knowledge in a particular topic or area. In hindsight, Google’s Hummingbird is a step that will encourage serious content creation which upholds and endorses the value of quality over mindless gimmick and spam content.

 seo copywriting tips

5 Google SEO “Hummingbird-friendly” Copywriting Tips

Good content usually has 1 primary focus and should always be more relevant than creative. It should always keep the reader’s attention. It is important to stay on point so that your article does not seem cluttered or difficult to read. When you write, don’t worry about impressing your competitors or anyone other than the reader. The main goal should be getting your point across clearly and directly to the website’s user. Everyone should be able to read and understand your website. A good rule of thumb is to write at a 9th grade level when you’re writing website content. If the words you’re using are not commonly said or the sentence structure of your sentences is too difficult for the average person to read, chances are your website will not appeal to everyone and in turn this will only hurt your ranking with the search engines.

1. Write for People and Forget About the Search Engines

That means make bullet lists, give lots of white space between paragraphs, and make headings worth reading. People don’t read at first, they scan. Write and format in a way that is easy for them to see the important words. Expect people to skim instead of reading line per line. Break each paragraph into bit size reading. Use a format that is visually appealing with images, colors, and language.

2. Use Headline Formulas

Headlines work by bringing the reader in and getting them to stop scanning and start reading. The best SEO copywriting is using what works and headline formulas do work. A good headline formula to follow is the “who-what-why.” For example: “Have You Been Secretly Penalized by Google?”

3. Users Read 24% More When You Use Numbers

Numbers grab the reader’s attention. For example: “The Top 5 Tips To Gaining More Readers Through SEO Copywriting.”

4. Use Bold and Italic, Instead of CAPITALIZATION

That’s pretty much all I can say on that one.

5. Use Power Words

Power words are usually adjectives that draw the reader in. For example, the phrase “Must Read” works well along with “Free.” A power word in a title should be written at the beginning like this: ” 5 Free Must Have WordPress Plugins.” The power words are “Free” and “Must Have” in this case. Put some thought into this and you will see your click through rate increase.