Are you doing landscape company SEO on your website?
If you own a landscaping company and you are doing your own search engine optimization, here is some valuable information.
Landscape Company SEO
It has been well documented many times that the title tag is one of the important elements to good search engine optimization or SEO. Google and Yahoo (and probably Bing) have said this publicly so many times, I’m not going to bother linking to the articles in this post. If you are not familiar with what a title tag is, you can read more on HTML tags by clicking here.
I have been writing and developing search engine friendly websites for a while now, and I have noticed a few things in doing so that search engines like Google and Yahoo pick up on, and in turn reward for, in their SERP or results pages. Metaphorically speaking, I am not about to offer you the entire pizza for free, but I will give you a slice or two every once in a while. A slice meaning an SEO tip… I have made many landscapers number 1 on Google for several keywords using this technique. You can apply the information here to SEO in general. This technique has worked for me several times on several different business websites. This way of writing titles does not pertain to only the landscaping business, but small business in general. I have used it successfully for many industries other than landscaping.
Optimizing Your Titles to Target a Specific Location
When you write a title tag, you want the title to include as many interchangeable focus keywords as possible. For example, if you are optimizing a landscape company’s website for the Detroit Michigan surrounding area, you would first want to pick a good focus keyword or keyword phrase like ” landscaping detroit mi” or “landscaping detroit” and then build the title tag around that focus keyword or phrase.
Here is an example of a well optimized title tag for a landscaping business that also does lawn care (like most of them) targeting the Detroit, Michigan area.
Landscaping Detroit MI | Full Service Landscape | Lawn Care Company
Notice how you can make the following keyword phrases out of the above title:
full service michigan landscape company, lawn care company detroit mi, detroit landscape service, and etc.
The words are in lowercase because they are the search keywords and that’s how most people would enter them into a search engine box.
For those that are not aware, Google reads Michigan and michigan, exactly the same. They do this for several abbreviations also (RE and real estate, SF and san francisco, San Francisco etc). This does not mean the results are the same for each phrase, but that Google will read SF as san francisco or San Francisco. The results page will be slightly different.
The more you think about this, the better the results will be. The more interchangeable all of the words are in your title, the better off your website will be from a SEO perspective.
The first part of the title tag should include the location you are targeting in your SEO campaign. The second two keyword phrases should be the second and third most searched keywords for the location in the first part of the title. So for example, if you want to optimize for 3 keyword phrases in one city, do a keyword analysis with Google Keyword Tool. Include the most searched for terms for the industry and location in the title.
Remember, all of these words are processed by search engine bots or computers. Algorithms break the title down by noun, location, verb, etc. than process it however the algorithm is written for that search engine. Rather than writing the title stuffed with keyword phrases, you would want to include the business type or category and location in the first part of the title and then build from there.
In a nutshell, you want your title to include one location in the beginning and several interchangeable focus keyword phrases throughout the rest of the title. If you are targeting the Detroit area, make sure Detroit is in the beginning of the title tag somewhere then follow with your focus keywords separated by a pipe. The search engines will break it all down, read it accordingly, and process all the words in the title. If you want to optimize for a keyword phrase like “landscaping detroit,” I would recommend writing the title tag like the example above or very similar. The point here in this post is, make your location known once and place as many interchangeable focus keywords throughout the rest of the title. It’s simple and it works well. Give it a chance. You will see results.
Photos and Videos for Landscape Company SEO
In addition to writing your title tags and meta descriptions properly, it’s also a good idea to add lots of photos and videos from your job sites. Content is really important if you want to rank well on Google, Yahoo, and Bing. I have a few landscape companies as clients, and one of the ways I keep them alive in the SERP is with new video and photos. It’s a good idea to have a professional photographer come out one time and film and photograph your work for a few hours. This will make for great content for your website all season long. Make sure the images and videos are optimized for the web and for search engines. It’s best to upload your videos to YouTube and then embed the code directly into your page or post.
A friendly reminder…
Please keep in mind, the title tag is just one element of search engine optimization. When used with other techniques, this way of writing titles can be highly effective.
Landscape Company SEO | Writing Title Tags was last modified: October 6th, 2017 by SEO Expert
What Exactly Are Back Links and What Do They Have to do with SEO?
Backlinks are links that are directed towards your website. Also known as Inbound links. The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query. Be careful though and don’t ever purchase back links and block the address of anyone claiming to sell them. If you own a business and you have money invested in your website, and then you buy a link package ( that’s really just a link farm ), you could spend another additional year cleaning up this profile after it negatively affects your site’s position in search. These types of backlinks do not benefit SEO and can do the opposite and penalize the site more than if it had zero backlinks. Most of the time, zero backlinks is better than 500 from a link farm.
Backlinks Are Important, But …
When search engines calculate the relevance of a site to a keyword, they consider the number of good quality inbound links to that site. So we should not be satisfied with getting any inbound links, and must always keep in mind that it is the quality of the link that is what really matters. Most major search engines consider the content of the sites (that link to yours) to determine the relevancy and the quality of a backlink. When inbound links to your site come from other sites, and those sites have similar content to your site, they are considered more relevant to your site. If inbound links are found on sites with unrelated or irrelevant content, they are considered less quality. The higher the relevance of your inbound links as far as your site, the greater their quality will be and vice versa.
Search engines prefer websites to have a level playing field, and look for natural links built slowly over a period of time. Links on directory sites do little to nothing for your position in search. If you do notice a change after buying a premium directory liting, it’s most likely unrelated. Search engines are much smarter than that now.
Back Links for SEO Going into 2016
Expect Google to get even tougher as far as the criteria for what they consider “quality inbound links” going into 2016. Thanks to webmasters trying to achieve ranking by deceptive Black Hat or sneaky techniques, such as with hidden links, or automatically generated pages whose sole purpose is to provide inbound links to websites. These pages are called link farms, and they are ignored by most major search engines and have little to no ranking power. Yet, linking to a link farm could get your site penalized and removed from the first page.
Why Are Backlinks Important for SEO? was last modified: October 6th, 2017 by SEO Expert
Here’s 3 Free SEO Tools to Help You Look at Your Site the Way Google Does
If the traffic your website gets is important to you, SEO should be where you should start first. Here are 3 free SEO tools that will help you view your site like a search engine does.
1. Google WebMaster Tools
Google’s Webmaster Tools suite is a comprehensive set of diagnostic tools that will help you in correcting all that’s wrong with your website from an SEO standpoint. This is where you want to start if you are working on Search Engine Optimization. These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important. Search appearance in the SERP, back links, and keyword concentration are just a few areas that Webmaster Tools focuses on.
2. Moz.com Pro Tools (free for 1 month)
If you sign up for the Moz.com Pro features, you will receive the first month for free. You will need a Google Analytics account in order to use most of the custom reporting features. With Moz.com, you can work on your on-page SEO, view your current competition, and you can track your position in the search results. With Google now using your IP address to display listings, you might want to use a third party application like Moz.com to track your position.
3. Screaming Frog SEO Spider
This is an SEO’s best friend. Designed specifically for the SEO-minded, this program crawls the websites you specify examining the URLs for common SEO issues in an attempt to make site optimization easier. Not only does the Screaming Frog SEO Spider make crawling your website and finding all that’s wrong from an SEO standpoint easy, it’s free! Download it here and just dive in. There’s a ton of useful features.
3 Free SEO Tools for Google Search was last modified: October 6th, 2017 by William Gannon