SEO Audit & Analysis

JA Publications, Inc. SEO Audit & Analysis

Our SEO audits identify the problems within your site or your network of sites and what you need to do in order to get to the top and stay there.

 

 

 

Included but not limited to these three basic fundamentals of White Hat Search Engine Optimization, we’ll tell you exactly what you should focus on first. Our analysts will provide a full, detailed report of what’s wrong, why it’s wrong, and what you have to do in order to fix it. Essentially, we explain to you how to make your business website more useful to your users and easy for Google and other search engines to crawl and parse. Our SEO audits are for websites of any size or type and can include a single domain or a network of interconnected sites.

The three pillars of SEO analysis provide us with a core assessment framework:

 

Accessibility

This is determined your site’s URL structure. We conduct a site audit test using a variety of automated SEO analysis tools. These tools crawl your website, checking how easy search engines can read and analyze your content. This is accompanied by a manual inspection by our expert consultants, who determine the causes of any crawler-related accessibility issues.

Content

We have an vast library of keywords, reflecting the interests and search patterns of search engine users across a diverse range of industries. We use this knowledge, and further keyword research, to assess the depth and involvement of your site’s content. We can also see how closely your site’s content matches what consumers expect to see. If your customers are searching for terms that aren’t included in your content marketing strategy, we’ll explain how to correctly implement those terms in your site. It’s no longer about repeating keywords over and over. Search engines use artificial intelligence that is almost as smart as humans. So, keywords by themselves hold little to no weight.

Linking

We use multiple sources of data to assess the volume and quality of links to your site, and whether any of this link equity is being wasted.
We use all our findings to create recommendations for improvement – in terms of topic areas covered, markets that your company can potentially tap into, errors that can be fixed, and processes you can implement to prevent these issues from reoccurring. All of these are documented in our thorough, in-depth back link analysis report. If your competitors are attempting to hurt your company’s visibility or outrank you by pointing Spam to your site, we’ll explain how to protect your site and make it practically impervious to those negative SEO techniques. The only users that will be frustrated with your website will be the one’s attempting to outrank you with negative SEO.