The objective is to make your links appear natural. The objective is that your links are natural. – Matt Cutts, Google WebSpam Team
Linking Schemes & SEO
In the past month, we have received quite a few phone calls for link building services for webmasters. So, I decided to briefly explain what link building is and why we do not offer it as part of our SEO services. Besides the fact that it violates Google’s Webmaster Guidelines, it is a spammy internet marketing technique and (we don’t like SPAM here at JA Publications).
What Exactly is Link Building?
A few examples of what Google considers “link schemes” or “link building schemes” are:
- Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link
- Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking
- Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
- Using automated programs or services to create links to your site
- Additionally, creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines. Here are a few common examples of unnatural links that may violate our guidelines:
- Text advertisements that pass PageRank
- Advertorials or native advertising where payment is received for articles that include links that pass PageRank
- Low-quality directory or bookmark site links
- Keyword-rich, hidden or low-quality links embedded in widgets that are distributed across various sites, for example:
Visitors to this page: 1,472
- Widely distributed links in the footers or templates of various sites
Why Does Google Frown Upon Link Building Services?
When you engage in “link building” you are taking away the earned credibility element. Google believes that good content will naturally get linked to on its own, without “link building” services. The idea is to build a site that people want to link to, and then you will earn back links naturally. In turn, this will help your SEO.
What Happens When Google Finds a Website Practicing Link Schemes?
Eventually, Google will catch up with the offending website and then the offender is penalized in the search results. If you weren’t on Page 1 before, you’re definitely not going to be after getting penalized for this spammy black hat technique. Google has even removed websites from it’s search results pages all together which is called “black listing.”
You can read more about Google and link building here.
“Clients usually come to us from other SEO agencies. They thought link building would help the client’s presence in search results, when in fact it did the opposite, as it does most of the time. This is usually why they call JA Publications in the first place.”