FAQ JA Publications, Inc. 12

Here’s Some Questions That Our SEO Clients Usually Ask

How Much Does it Cost?

It all depends on the size of your campaign, your competition levels, and the extent of what services you choose. Contact us for a free quote.

How long will it take to get top rankings?

When projecting the length of time for achieving search engine rankings, it’s important to consider various aspects, including domain age, competition level, current standings/efforts, site architecture, and a variety of other factors. While we can make some pretty good educated guesses, with so many different aspects contributing to search engine rankings, there is no definitive answer. While clients typically begin to see some movement within the first few months (rank increases from page 7 to page 5, for example), substantial results (top of the first page) can take upwards of 9 to 12 months, or more, depending on the level of competition. Small businesses focusing on less competitive keywords (“Troy Michigan orthodontist” versus “Michigan orthodontist”) will typically see quicker results. Beware of SEO companies promising rapid results. While it’s possible to see results quickly when using spammy or unethical techniques ( blog/forum commenting, buying text link ads, article spinning, etc.), these practices will eventually backfire, causing the offending website to rank even lower than when they started, or to be dropped completely (blacklisted).

Do you accept every client that contacts you?

We only take on one project per location and category. For example, if you’re a plastic surgeon in Chicago, we will not take on another plastic surgeon or any competitor targeting a location that you’re already targeting. We would consider that a violation of our ethical code and a conflict of interest for all parties involved.

Is your SEO work guaranteed?

While 90% of our clients are on page 1 and usually in the top 5 listings, we can’t guarantee everyone that their project will be the same. When you contact us initially, we take a close look at your site before accepting any payment. Most of the time, we will pass on the project if the chances are slim. This is partly the reason why our success rate is so high compared to the other Michigan SEO companies. We do guarantee you will be satisfied with our work and the progress that is made on your business’s online presence each month and if you’re not, we’ll work until you are, at no additional cost.

Where do users click the most?

It depends who you ask. If your site is poorly optimized and you are spending money on pay-per-click campaigns, you will obviously see most of your traffic coming from the sponsored listings. However,eConsultantcy reported in 2012 that search engine users overwhelmingly click on organic search results by a ratio of 94% to 6% over paid listings. While we can also help you make your pay-per-click campaigns more profitable, our optimization efforts to improve your rankings in the free listings is typically the better investment in the long run. We also strictly adhere to Google guidelines, including the practice of “earning” inbound links versus what Google refers to as link building schemes.