Author Archives: William Gannon

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5 Tips for Improving Ecommerce Site Conversion Rates

5 Tips for Improving Ecommerce Site Conversion Rates

Category:Online Marketing,SEO Tips & Info Tags : 

A 1% increase in your site’s visitor-to-purchase ratio could mean thousands of dollars in increased profit. Here’s 5 tips to get you started on making your Ecommerce site convert more of your visitors into customers.

 

1. Optimize Your Site for Mobile Devices

Mobile is a big deal. By 2018, global mobile e-commerce revenues are projected to reach $669 billion — that’s 45% of the projected revenue for the entire e-commerce market. When you’re looking to increase traffic, mobile can be a good place to start. Leading search engines are experimenting with mobile-first indexing. You need to create more than just a responsive design or m.dot site. Make your site easy to navigate from start to finish and include an intuitive, frictionless checkout process. Optimize for touch screen when designing your call to action, product images and form fields, and don’t forget to A/B test different checkout form lengths to find the right balance for optimal conversion rates.

 

2. Help your customers find what they are looking for.

Customers will leave your site if product information is confusing or they can’t quickly locate what they came for. Visitors often enter a site through the home page or category page. A flat navigation, or condensing your hierarchy to 1-3 layers, combines some of your pages vertically so that it is easier for users to locate specific products in fewer clicks. With in-site search navigation, many buyers will look for generic phrases rather than product names to find information. Using generic phrases, (i.e. “Men’s shoes” or “smartphone cases”) rather than specific product names, gives them the opportunity to broaden their search and find what they want.

 

3. Acquire relevant traffic

Attracting buyers who don’t need your product won’t convert to sales. Low conversion can be the first indicator that you may be promoting content and messages in the wrong places, or to unintended recipients. Take a look at the search queries in your paid search account and discern whether you will benefit from adding negative keywords to relevant audiences. One common targeting error is selecting rich keywords or buzzwords that may relate to your overall product group, but are still too broad to appeal to your intended audience. Have a strong understanding of who your audience is before you optimize your site and keywords to help align your product more closely to the buyers who need it.

 

4. Improve your site speed

Longer loading times can significantly decrease your customer’s patience during the buying process. If these customers leave, you may have lost them forever, considering 28% of customers won’t return to a slow site. Search engines also penalize slow websites with lower search rankings. A few ways you could improve your site speed today include compressing your Javascript and CSS scripts, optimizing lossless or lossy images, limiting third-party advertising space and testing your site speed to ensure you are working with a quality web host.

 

5. Provide a Compelling Product Visual Experience

When it comes to product images, quality can lend credibility. 75% of eCommerce site users rank the ability to zoom in on product images as one of their top reasons to purchase. One image is rarely enough. Providing product visuals with various angles, including a full view and size comparison of the product, can deliver valuable context for your buyer. For example, if a customer is on your site reviewing backpacks, it could be helpful to showcase a person wearing the backpack. The customer will be able to visualize how the bag will look when held over their shoulder and that context can bring them closer to purchasing.


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Google Hummingbird and the Future of Search 2

Google Hummingbird and the Future of Search

Category:Search Engine Technology Tags : 

By William Gannon

Providing Nectar to Google Hummingbird

 

There has been a great deal of concern within the SEO community recently, over the changes implemented in the Google Hummingbird update. The latest algorithm comes as a planned response to innovations made in voice recognition and wearable technology devices such as Google Glass. Although, the changes have been occurring over the course of the year in 2013, many concerns have been raised as legacy systems are decommissioned.

One of the legacy systems that SEO consultants are particularly concerned with remains to be Google’s PageRank. While search engines run on many algorithms, the implementation of social media signals and page connections through simple links to high value sites tend to provide higher rank in websites. Linking back is a popular method used by SEO companies to allow the search crawlers and traffic to flow through the collection of sites. Keywords, in this scenario, ultimately becomes the goal which leads to nefarious keyword manipulation and poor search results. Hummingbird integrates new technology that blocks keyword cheaters and benefits quality content.

Prior to Google Hummingbird

Prior to the Hummingbird update, in April of 2012, Google released Penguin which targets techniques that cheaters use to manipulate search rankings. Earlier in 2012 Google implemented the Panda update, which incorporates a human search quality rater that will assist in assigning a URL rating. Websites will be judged according to the intent and utility that they provide. Other factors include the website’s contact location, language, query interpretation, necessary content, and video content relevance. The scale beyond the robot queries now assigns a manual rating system. Pages are rated on a scale of Vital, Useful, Relevant, Slightly Relevant, Off-Topic, Useless, and Un-rateable.

The idea of a long-tail search remains the focus of any site that seeks to provide information to its visitors. Ideally, you never know what the end-user is going to provide in the search query box, so your interests are best suited in concentrating on SEO basics, design, and providing relevant content. During testing of the new systems, we have found that focus will remain in identifying people or businesses that provide the internet with the best profile of the target search.

 

 

google hummingbird updateWhen you provide content to a Google listed domain, the index targets users, pictures, article content, videos and any links to further content on the website. The old tricks are still the best if you seek to provide the internet with information about your website. Making your content relevant in the social media circles can certainly provide more opportunities to be found by the major search engine providers. It is best to know your targeted audience and provide to your community with a simple catchy URL address and with the expansion of new generic top-level domains (gTLDS) like .ninja, thus creating a new layer to theory of word games and structures.

 

The Future of the Search Query

The Hummingbird update ultimately leads us to the future of searching and queries in conversational search patterns. As a business owner, we would all like to be at the top of the list when someone inputs swimming pools, carpentry, landscaping, web design, computer repair, etc. In these cases you will try to foresee what users are querying in search engines that might bring users to your page. It is very important to include your locations and target business areas with relevant content that allows the new rating systems to index your sites accordingly. The main idea is to allow SEO’s to publish relevant material and query results to mobile and voice recognition systems.

 

Hummingbird is All About Improvement

The improvements following Hummingbird will allow Google to rank your page against the millions of other pages out there on the internet. The best way to attract attention to your website is to utilize all the tools available to the developer community. Start with the basics of simple webpage design, apply the techniques of ad marketing, and always focus on networking.The major advancements in search engine technology are growing so quickly that one can find themselves in the position of perpetuating old and out of date methods. It’s important to keep up with the major changes that seek to enhance our visibility and customer base. Allowing a pro SEO to optimize your website, will provide Hummingbird with vital information to help improve your standing in the internet community and draw more customers to your business.

 

 


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9 Tips For Maintaining a Up-to-date Website 2

9 Tips For Maintaining an Up-to-date Website

Category:Uncategorized Tags : 

 

 

Here Are 9 Tips For Maintaining a Up-to-date Website in Today’s Online Environment

By Jeff George

If you are concerned with whether or not your website looks up-to-date, here are 9 tips to consider when maintaining a up-to-date and healthy website.

 

 

  • Bios – Is your photograph current? Does your picture look like you? If you are meeting a prospective client whose only previous experience of you comes from your website bio, then you don’t want to be giving them any nasty surprises! (if you require a photographer we can help)
  • Ensure your People pages are up to date (and if somebody is leaving remind them to update their LinkedIn profile as nobody else can do it for them, (at least not without the login details).
  • Trust Icons – If you won the Law Firm of the Year at the American Legal Awards in 2009 and proudly displayed your winners badge on your home page, that is great. It doesn’t look so great if it’s still there in 2013 though. The same goes for any type of membership or accreditation. Make sure these trust icons are up to date or take them off.
  • Content – It sounds obvious, but ensure that your content is up to date and aligned with current accepted best practices and that you have kept pace with regulatory changes and changes to the legal landscape.
  • Responsiveness – More and more people are searching on the go. Your website needs to be optimized for mobile and tablet. Unless your site was created or updated in the last couple of years the chances are that it’s not responsive.
  • Images – Has your website had the same homepage image for the last five years? This (along with old content) gives the impression of your website (and business) being static. Google does not like static websites and neither will visitors.
  • Contact details – Again, this sounds obvious, but make sure your contact details are up to date. If you had to close a satellite office but didn’t remove it from your website and a prospective client pitches up there for a meeting and finds a McDonald’s instead, well, you can imagine.
  • Call to action buttons – Are you providing your target audience with the means to contact you that is most appropriate to them? Does your website have, for example, a free phone number? An online inquiry form? A dedicated email address? You know your audience better than anybody, make sure you make contacting you very easy for them.

 

Click to Contact Us

 

 

  • Testimonials – It’s important to keep adding new testimonials to your site as this is a great way to build trust with prospective clients. If a visitor comes to your site after a six month lapse and views the same testimonials as the last time they visited then that can look lazy, or worse still, give off the impression that you haven’t completed any work worthy of a testimonial in the past 6 months!


 


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Content Is King by Bill Gates | 1/3/1996 2

Content Is King by Bill Gates | 1/3/1996

Category:Online Marketing Tags : 

 

Content Is King by Bill Gates (1/3/1996)

 

Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.

The television revolution that began half a century ago spawned a number of industries, including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and entertainment.

When it comes to an interactive network such as the Internet, the definition of “content” becomes very wide. For example, computer software is a form of content-an extremely important one, and the one that for Microsoft will remain by far the most important.

But the broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate.

One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create. In a sense, the Internet is the multimedia equivalent of the photocopiers. It allows material to be duplicated at low-cost, no matter the size of the audience.

The Internet also allows information to be distributed worldwide at basically zero marginal cost to the publisher. Opportunities are remarkable, and many companies are laying plans to create content for the Internet.

For example, the television network NBC and Microsoft recently agreed to enter the interactive news business together. Our companies will jointly own a cable news network, MSNBC, and an interactive news service on the Internet. NBC will maintain editorial control over the joint venture.

I expect societies will see intense competition-and ample failure as well as success-in all categories of popular content-not just software and news, but also games, entertainment, sports programming, directories, classified advertising, and on-line communities devoted to major interests.

Printed magazines have readership’s that share common interests. It’s easy to imagine these communities being served by electronic online editions.

But to be successful online, a magazine can’t just take what it has in print and move it to the electronic realm. There isn’t enough depth or interactivity in print content to overcome the drawbacks of the online medium.

If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will. They need to have audio, and possibly video. They need an opportunity for personal involvement that goes far beyond that offered through the letters-to-the-editor pages of print magazines.

A question on many minds is how often the same company that serves an interest group in print will succeed in serving it online. Even the very future of certain printed magazines is called into question by the Internet.

For example, the Internet is already revolutionizing the exchange of specialized scientific information. Printed scientific journals tend to have small circulations, making them high-priced. University libraries are a big part of the market. It’s been an awkward, slow, expensive way to distribute information to a specialized audience, but there hasn’t been an alternative.

Now some researchers are beginning to use the Internet to publish scientific findings. The practice challenges the future of some venerable printed journals.

Over time, the breadth of information on the Internet will be enormous, which will make it compelling. Although the gold rush atmosphere today is primarily confined to the United States, I expect it to sweep the world as communications costs come down and a critical mass of localized content becomes available in different countries.

For the Internet to thrive, content providers must be paid for their work. The long-term prospects are good, but I expect a lot of disappointment in the short-term as content companies struggle to make money through advertising or subscriptions. It isn’t working yet, and it may not for some time.

So far, at least, most of the money and effort put into interactive publishing is little more than a labor of love, or an effort to help promote products sold in the non-electronic world. Often these efforts are based on the belief that over time someone will figure out how to get revenue.

In the long run, advertising is promising. An advantage of interactive advertising is that an initial message needs only to attract attention rather than convey much information. A user can click on the ad to get additional information-and an advertiser can measure whether people are doing so.

But today the amount of subscription revenue or advertising revenue realized on the Internet is near zero-maybe $20 million or $30 million in total. Advertisers are always a little reluctant about a new medium, and the Internet is certainly new and different.

Some reluctance on the part of advertisers may be justified, because many Internet users are less-than-thrilled about seeing advertising. One reason is that many advertisers use big images that take a long time to download across a telephone dial-up connection. A magazine ad takes up space too, but a reader can flip a printed page rapidly.

As connections to the Internet get faster, the annoyance of waiting for an advertisement to load will diminish and then disappear. But that’s a few years off.

Some content companies are experimenting with subscriptions, often with the lure of some free content. It’s tricky, though, because as soon as an electronic community charges a subscription, the number of people who visit the site drops dramatically, reducing the value proposition to advertisers.

A major reason paying for content doesn’t work very well yet is that it’s not practical to charge small amounts. The cost and hassle of electronic transactions makes it impractical to charge less than a fairly high subscription rate.

But within a year the mechanisms will be in place that allow content providers to charge just a cent or a few cents for information. If you decide to visit a page that costs a nickel, you won’t be writing a check or getting a bill in the mail for a nickel. You’ll just click on what you want, knowing you’ll be charged a nickel on an aggregated basis.

This technology will liberate publishers to charge small amounts of money, in the hope of attracting wide audiences.

Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products-a marketplace of content.

This essay is copyright © 2001 Microsoft Corporation. All Rights Reserved.

 

You can read more on Bill Gates here.

 


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Why Use Google Plus for Business Reasons? 6

Why Use Google Plus for Business Reasons?

Category:Google SEO,Online Marketing Tags : 

 

Here’s a few reasons why you should use Google Plus for business …

 

 

The experts at Google are working towards adding a more human element to search results and business marketing. This gives you the ability to share and connect with more like-minded individuals and groups through networking on Google Plus.

Attracting attention to your website can be a daunting task for many businesses. With such a huge assortment of social media venues to choose from, it’s hard to decide which one will provide you with the highest quality customers. Which social media site provides the greatest added benefit to Search Engine media?

I firmly believe that when you interact with Google and Google Plus, you are opening the window to the world. Google Plus is unlike all other social media, in that Google has become the biggest search engine company over the past couple decades. If you would like for us to handle all of your social media and SEO needs, give us a call or send us a message. We will take control of your brand and guide it to new heights.

 

Added Benefits

There are many added benefits for businesses that use Google Plus and some of the most exclusive benefits occur with your search engine results page. Not only will you have direct access to your business information, but your visibility will become much greater in Google’s search results. When customers look up your site, they will have direct access to maps, hours, contact information and your website. These small changes can have a huge impact on the way potential clients will interact with your business online.

One of the major benefits that businesses receive from Google Plus is Google indexing updates. The more you interact with Google and your community, the more up-to-date reports Google Search will keep on your website. Any added information that you update your site with will become available to Google users more quickly. This will let your potential customers know that the business is active and it brings a feeling of legitimacy to your business.

Remember, there is more to networking than just posting words on the internet and your business should engage and encourage client participation. With daily posts and polls, Google Plus will allow you to gather information and track your influence across the web. This allows any business, big or small, to gauge their success and failures.

why use google plus for business

Marketing your Brand

When it comes to marketing your brand, any social media site can open doors to potential clients. Taking into consideration the sheer number of users that use Google, any business would be silly to ignore the vast resources available in Google Plus. Google Plus has created Circles and Communities which are a great way to spread the word about your business and to interact with your customers. This gives you many opportunities to distribute information about your business and collect +1’s which improves the legitimacy and ranking of your site to a certain extent.

Google Hangouts will give your customers an added way to connect with you and your business using Skype enable chat. This gives you the ability to personally interact with your clientele and answer any question they may have about your business. This also gives you the added benefit of producing webinars which gives the ability to answer many questions at once. You can even create product tutorials so that your customers can get a feel for your new products.

 

 

Build a Reputation

As you build your online reputation, keep in mind that the most influential factor in driving both search engine ranking and customer interaction still remains to be great content. Google Plus gives authors and content writers Google Authorship Markup which has become a popular way to get noticed. This gives Google a fantastic way to validate your expertise in your field. With added visibility and ratings, your listings will become much easier to find in the search results.

Google Plus Local Business Page will give your company many subtle benefits as well. Google Maps can be a great way for customers to find your business. With the expansion of mobile devices, Google Business listings directly link your company to Google’s Map service. This one aspect will massively increase your visibility and bring potential clients to your door.

With the power of Google behind your business, you will find your customers are better served with online relations. The ease of communications and customer responses will add legitimacy to your business and invite future customers to participate in your online community. The more influence that you gain with your clients around the world, the easier it will be to persuade others to venture toward the opportunities that only your business can provide. As such, Google Plus for business will make a great addition to any online advertising campaign.

Here’s a short instructional video that will show you how to setup a Google Plus business page.


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SEO for Small Business 2

SEO for Small Business

Category:Google SEO Tags : 

Local Small Business Search Engine Optimization Services

For many local small business owners, there are positive changes occurring in search engine recognition and web professionals must be willing to adapt to the new changes that many of the major search engines are working towards. If your company seeks to improve its influence in the marketplace,  it is a necessity that you work on local networking and promoting your internet media. The top search engine companies have started moving towards improving results for local business as a means for promoting a better community. Thus, we will take a look at some methods that can be taken to improve your local SEO and visibility on the worldwide web.

seo for small business

What Can You Do for Your Small Business SEO?

The number one thing any small business can do for its website is to diversify its local business contacts. Providing social media portals for your local customers is just one step you can take to bring potential clients into your door. While social media can sometimes be time-consuming, the benefits of increasing your website visibility are incalculable. This is the main reason you need to encourage your customers to take a minute and contribute your business online community.

To increase visibility, any business must get themselves listed on both Bing and Google local business pages which will provide customers with an easy-to-find map. This is just one of the many webmaster tools available to SEO consultants and web designers, which they can use to increase any business’s data footprint. Providing your  business information gives these companies a major starting point for any company, big or small.  It is vital for any business to become listed with the major search engines and just like the phone book, visual advertising can be a powerful lead to bring in customers.

 

Your Contact Page

Google says that more than 10% of a local business’s page rating comes from the business contact page. While this is just the tip of the iceberg, almost half of a webpage’s rating comes from the local business footprint as we previously had discussed.  Simply providing the search companies with a local page will boost ratings by 40%.  All these things must be modified to provide your business with the greatest benefit from a search engine optimization standpoint. With access to webmaster tools and professional writing services, you can compete with even the largest companies and help inform the public to provide competitive services in your community.

While many people are not aware, most recently, Microsoft and Yahoo have formed a shared network that will be directly working with companies like Facebook, Amazon, Wall Street Journal and Viacom. Understandably, small companies would not be able to compete with the likes of these moguls. However, with 30% of the marketplace now falling under this business network, it is now becoming a viable method of improving your own local advertising and bring in a more diverse customer base.

 

Geographic Location Links

Every link that your website provides gives a geographic location footprint, which can take away from your intentions of being found locally. Promoting business partnerships and projects in your local  community provides search engines with information about your small business,  that may potentially bring in local clients based on your reputation. As we all know, the point of any business is to provide the local community with services. In the future, the leading search engine providers seek to do the same.

Keywords Are Not Enough Anymore

There are a few quick ways that SEO consultants can also increase the efficiency of websites by the way search engine bots collect their data. Simply providing a keyword string, no longer increases your potential for being found on the web, as human and filter integration become more commonplace. Search engines are looking for local context as well as content, and the more you can provide local business links and citations, the better your chances of improving your local business footprint will be.