Author Archives: William Gannon

  • -
Google Hummingbird and the Future of Search 2

Google Hummingbird and the Future of Search

Category:Search Engine Technology Tags : 

By William Gannon

Providing Nectar to Google Hummingbird

 

There has been a great deal of concern within the SEO community recently, over the changes implemented in the Google Hummingbird update. The latest algorithm comes as a planned response to innovations made in voice recognition and wearable technology devices such as Google Glass. Although, the changes have been occurring over the course of the year in 2013, many concerns have been raised as legacy systems are decommissioned.

One of the legacy systems that SEO consultants are particularly concerned with remains to be Google’s PageRank. While search engines run on many algorithms, the implementation of social media signals and page connections through simple links to high value sites tend to provide higher rank in websites. Linking back is a popular method used by SEO companies to allow the search crawlers and traffic to flow through the collection of sites. Keywords, in this scenario, ultimately becomes the goal which leads to nefarious keyword manipulation and poor search results. Hummingbird integrates new technology that blocks keyword cheaters and benefits quality content.

Prior to Google Hummingbird

Prior to the Hummingbird update, in April of 2012, Google released Penguin which targets techniques that cheaters use to manipulate search rankings. Earlier in 2012 Google implemented the Panda update, which incorporates a human search quality rater that will assist in assigning a URL rating. Websites will be judged according to the intent and utility that they provide. Other factors include the website’s contact location, language, query interpretation, necessary content, and video content relevance. The scale beyond the robot queries now assigns a manual rating system. Pages are rated on a scale of Vital, Useful, Relevant, Slightly Relevant, Off-Topic, Useless, and Un-rateable.

The idea of a long-tail search remains the focus of any site that seeks to provide information to its visitors. Ideally, you never know what the end-user is going to provide in the search query box, so your interests are best suited in concentrating on SEO basics, design, and providing relevant content. During testing of the new systems, we have found that focus will remain in identifying people or businesses that provide the internet with the best profile of the target search.

 

 

google hummingbird updateWhen you provide content to a Google listed domain, the index targets users, pictures, article content, videos and any links to further content on the website. The old tricks are still the best if you seek to provide the internet with information about your website. Making your content relevant in the social media circles can certainly provide more opportunities to be found by the major search engine providers. It is best to know your targeted audience and provide to your community with a simple catchy URL address and with the expansion of new generic top-level domains (gTLDS) like .ninja, thus creating a new layer to theory of word games and structures.

 

The Future of the Search Query

The Hummingbird update ultimately leads us to the future of searching and queries in conversational search patterns. As a business owner, we would all like to be at the top of the list when someone inputs swimming pools, carpentry, landscaping, web design, computer repair, etc. In these cases you will try to foresee what users are querying in search engines that might bring users to your page. It is very important to include your locations and target business areas with relevant content that allows the new rating systems to index your sites accordingly. The main idea is to allow SEO’s to publish relevant material and query results to mobile and voice recognition systems.

 

Hummingbird is All About Improvement

The improvements following Hummingbird will allow Google to rank your page against the millions of other pages out there on the internet. The best way to attract attention to your website is to utilize all the tools available to the developer community. Start with the basics of simple webpage design, apply the techniques of ad marketing, and always focus on networking.The major advancements in search engine technology are growing so quickly that one can find themselves in the position of perpetuating old and out of date methods. It’s important to keep up with the major changes that seek to enhance our visibility and customer base. Allowing a pro SEO to optimize your website, will provide Hummingbird with vital information to help improve your standing in the internet community and draw more customers to your business.

 

 


  • -
Why Use Google Plus for Business Reasons? 6

Why Use Google Plus for Business Reasons?

Category:Google SEO,Online Marketing Tags : 

 

Here’s a few reasons why you should use Google Plus for business …

 

 

The experts at Google are working towards adding a more human element to search results and business marketing. This gives you the ability to share and connect with more like-minded individuals and groups through networking on Google Plus.

Attracting attention to your website can be a daunting task for many businesses. With such a huge assortment of social media venues to choose from, it’s hard to decide which one will provide you with the highest quality customers. Which social media site provides the greatest added benefit to Search Engine media?

I firmly believe that when you interact with Google and Google Plus, you are opening the window to the world. Google Plus is unlike all other social media, in that Google has become the biggest search engine company over the past couple decades. If you would like for us to handle all of your social media and SEO needs, give us a call or send us a message. We will take control of your brand and guide it to new heights.

 

Added Benefits

There are many added benefits for businesses that use Google Plus and some of the most exclusive benefits occur with your search engine results page. Not only will you have direct access to your business information, but your visibility will become much greater in Google’s search results. When customers look up your site, they will have direct access to maps, hours, contact information and your website. These small changes can have a huge impact on the way potential clients will interact with your business online.

One of the major benefits that businesses receive from Google Plus is Google indexing updates. The more you interact with Google and your community, the more up-to-date reports Google Search will keep on your website. Any added information that you update your site with will become available to Google users more quickly. This will let your potential customers know that the business is active and it brings a feeling of legitimacy to your business.

Remember, there is more to networking than just posting words on the internet and your business should engage and encourage client participation. With daily posts and polls, Google Plus will allow you to gather information and track your influence across the web. This allows any business, big or small, to gauge their success and failures.

why use google plus for business

Marketing your Brand

When it comes to marketing your brand, any social media site can open doors to potential clients. Taking into consideration the sheer number of users that use Google, any business would be silly to ignore the vast resources available in Google Plus. Google Plus has created Circles and Communities which are a great way to spread the word about your business and to interact with your customers. This gives you many opportunities to distribute information about your business and collect +1’s which improves the legitimacy and ranking of your site to a certain extent.

Google Hangouts will give your customers an added way to connect with you and your business using Skype enable chat. This gives you the ability to personally interact with your clientele and answer any question they may have about your business. This also gives you the added benefit of producing webinars which gives the ability to answer many questions at once. You can even create product tutorials so that your customers can get a feel for your new products.

 

 

Build a Reputation

As you build your online reputation, keep in mind that the most influential factor in driving both search engine ranking and customer interaction still remains to be great content. Google Plus gives authors and content writers Google Authorship Markup which has become a popular way to get noticed. This gives Google a fantastic way to validate your expertise in your field. With added visibility and ratings, your listings will become much easier to find in the search results.

Google Plus Local Business Page will give your company many subtle benefits as well. Google Maps can be a great way for customers to find your business. With the expansion of mobile devices, Google Business listings directly link your company to Google’s Map service. This one aspect will massively increase your visibility and bring potential clients to your door.

With the power of Google behind your business, you will find your customers are better served with online relations. The ease of communications and customer responses will add legitimacy to your business and invite future customers to participate in your online community. The more influence that you gain with your clients around the world, the easier it will be to persuade others to venture toward the opportunities that only your business can provide. As such, Google Plus for business will make a great addition to any online advertising campaign.

Here’s a short instructional video that will show you how to setup a Google Plus business page.


  • -
SEO for Small Business 2

SEO for Small Business

Category:Google SEO Tags : 

Local Small Business Search Engine Optimization Services

For many local small business owners, there are positive changes occurring in search engine recognition and web professionals must be willing to adapt to the new changes that many of the major search engines are working towards. If your company seeks to improve its influence in the marketplace,  it is a necessity that you work on local networking and promoting your internet media. The top search engine companies have started moving towards improving results for local business as a means for promoting a better community. Thus, we will take a look at some methods that can be taken to improve your local SEO and visibility on the worldwide web.

seo for small business

What Can You Do for Your Small Business SEO?

The number one thing any small business can do for its website is to diversify its local business contacts. Providing social media portals for your local customers is just one step you can take to bring potential clients into your door. While social media can sometimes be time-consuming, the benefits of increasing your website visibility are incalculable. This is the main reason you need to encourage your customers to take a minute and contribute your business online community.

To increase visibility, any business must get themselves listed on both Bing and Google local business pages which will provide customers with an easy-to-find map. This is just one of the many webmaster tools available to SEO consultants and web designers, which they can use to increase any business’s data footprint. Providing your  business information gives these companies a major starting point for any company, big or small.  It is vital for any business to become listed with the major search engines and just like the phone book, visual advertising can be a powerful lead to bring in customers.

 

Your Contact Page

Google says that more than 10% of a local business’s page rating comes from the business contact page. While this is just the tip of the iceberg, almost half of a webpage’s rating comes from the local business footprint as we previously had discussed.  Simply providing the search companies with a local page will boost ratings by 40%.  All these things must be modified to provide your business with the greatest benefit from a search engine optimization standpoint. With access to webmaster tools and professional writing services, you can compete with even the largest companies and help inform the public to provide competitive services in your community.

While many people are not aware, most recently, Microsoft and Yahoo have formed a shared network that will be directly working with companies like Facebook, Amazon, Wall Street Journal and Viacom. Understandably, small companies would not be able to compete with the likes of these moguls. However, with 30% of the marketplace now falling under this business network, it is now becoming a viable method of improving your own local advertising and bring in a more diverse customer base.

 

Geographic Location Links

Every link that your website provides gives a geographic location footprint, which can take away from your intentions of being found locally. Promoting business partnerships and projects in your local  community provides search engines with information about your small business,  that may potentially bring in local clients based on your reputation. As we all know, the point of any business is to provide the local community with services. In the future, the leading search engine providers seek to do the same.

Keywords Are Not Enough Anymore

There are a few quick ways that SEO consultants can also increase the efficiency of websites by the way search engine bots collect their data. Simply providing a keyword string, no longer increases your potential for being found on the web, as human and filter integration become more commonplace. Search engines are looking for local context as well as content, and the more you can provide local business links and citations, the better your chances of improving your local business footprint will be.