Author Archives: Jeff

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wordpress-seo-consulting

Excellent Support from WordPress Theme Developer

Category:WordPress Tags : 

weblizar-logo

Weblizar Provides Great WordPress Themes and Plugins with Excellent Support

Most of the developers that build free WordPress themes provide good support, but how many of those developers would actually login and work on your site to fix problems and not expect to be paid? Weblizar did just that and has more than once for JA Publications. We run the Weblizar theme, “Enigma Premium.” Here’s the free version on WordPress.org. Weblizar put together a really well-developed theme. It’s fast and fully responsive, as well as loaded with built in short codes that do not require additional plugins.It uses the Font Awesome set as well as CSS3 and HTML5. There’s built in animations that do not require configuration. It has all the usual premium WordPress theme functions, but what makes this theme standout is the amazing support. We had a few issues when we first installed it. For example, due to the way we were compressing HTML, CSS, and JS, the short code insert feature didn’t work properly. We contacted support and they were more than happy to take a look. There has been several times when they have assisted us. Additionally, we have even had Weblizar do some custom development for us and they did it fast and at a fair price. Weblizar is not unique in being a good WordPress theme developer, but they are most definitely unique at providing more than helpful support for their products. We give Weblizar and the support staff 5 stars. Thanks for all the help!


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3 Free SEO Tools for Google Search 2

3 Free SEO Tools for Google Search

Category:SEO Tips & Info Tags : 

Here’s 3 Free SEO Tools to Help You Look at Your Site the Way Google Does

If the traffic your website gets is important to you, SEO should be where you should start first. Here are 3 free SEO tools that will help you view your site like a search engine does.

 

1. Google WebMaster Tools

Google’s Webmaster Tools suite is a comprehensive set of diagnostic tools that will help you in correcting all that’s wrong with your website from an SEO standpoint. This is where you want to start if you are working on Search Engine Optimization. These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important. Search appearance in the SERP, back links, and keyword concentration are just a few areas that Webmaster Tools focuses on.

 

2. Moz.com Pro Tools (free for 1 month)

If you sign up for the Moz.com Pro features, you will receive the first month for free. You will need a Google Analytics account in order to use most of the custom reporting features. With Moz.com, you can work on your on-page SEO, view your current competition, and you can track your position in the search results. With Google now using your IP address to display listings, you might want to use a third party application like Moz.com to track your position.

 

3. Screaming Frog SEO Spider

This is an SEO’s best friend. Designed specifically for the SEO-minded, this program crawls the websites you specify examining the URLs for common SEO issues in an attempt to make site optimization easier. Not only does the Screaming Frog SEO Spider make crawling your website and finding all that’s wrong from an SEO standpoint easy, it’s free! Download it here and just dive in. There’s a ton of useful features.


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Top Google SEO Mistakes

Top Google SEO Mistakes

Category:SEO Tips & Info Tags : 

Here’s Matt Cutts, the head of the WebSpam Team, Talking About the Top Google SEO Mistakes

 


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Why We Don't Bother With Link Building Schemes 3

Why We Don’t Bother With Link Building Schemes

Category:SEO Tips & Info Tags : 

9/19/17

Ever since the Penguin 4.0 Google algorithm update, links of poor quality no longer count and are ignored by Google Search when determining your site’s ranking. The information in this article is obsolete for the most part, since spammy back links don’t really hurt your positioning in the way they used to. Quality of content is what and will always hold the most weight with Google as well as most major search engines. Google still looks at high quality links over extended periods of time, however there are thousands of sites that rank in the top 3 that have not a single “follow” backlink.

“The objective is to make your links appear natural. The objective is that your links are natural.” – Matt Cutts, Google WebSpam Team

 

Linking Schemes & SEO

In the past month, we have received quite a few phone calls for link building services for webmasters. So, I decided to briefly explain what link building is and why we do not offer it as part of our SEO services. Besides the fact that it violates Google’s Webmaster Guidelines, it is a spammy internet marketing technique and (we don’t like SPAM here at JA Publications). Links are, by far, the most misunderstood factor of SEO today. There is no other ranking factor more misunderstood in the SEO world than links and how search engines utilize them to determine a website’s relevancy and position in search.

 

What Exactly is Link Building?

A few examples of what Google considers “link schemes” or “link building schemes” are:

  • Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link
  • Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking
  • Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
  • Using automated programs or services to create links to your site
  • Additionally, creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines. Here are a few common examples of unnatural links that may violate our guidelines:
      • Text advertisements that pass PageRank
      • Advertorials or native advertising where payment is received for articles that include links that pass PageRank
      • Links with optimized anchor text in articles or press releases distributed on other sites. For example:
        There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.
      • Low-quality directory or bookmark site links
      • Keyword-rich, hidden or low-quality links embedded in widgets that are distributed across various sites, for example:
        Visitors to this page: 1,472
        car insurance
      • Widely distributed links in the footers or templates of various sites
    • Forum comments with optimized links in the post or signature, for example:
      Thanks, that’s great info!
      – Paul
      paul’s pizza san diego pizza best pizza san diego

 

Why Does Google Frown Upon Link Building Services?

When you engage in “link building” you are taking away the earned credibility element. Google believes that good content will naturally get linked to on its own, without “link building” services. The idea is to build a quality site that people want to link to, and then you will earn back links naturally. In turn, this will help your SEO. Additionally, link building schemes violate Google’s webmaster guidelines for best practices.

 

 

What Happens When Google Finds a Website Practicing Link Schemes?

Eventually, Google will catch up with the offending website and then the offender is penalized in the search results. If you weren’t on Page 1 before, you’re definitely not going to be after getting penalized for this spammy black hat technique. Google has even removed websites from it’s search results pages all together which is called “black listing.”

You can read more about Google and link building here.

Here’s Matt Cutts of Google Explaining How to Build Quality Links


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WordPress SEO Company 1

10 WordPress Tips for Beginners

Category:WordPress SEO Tags : 

If you are new to WordPress, here are 10 tips for beginners.


1. PERMALINKS

Permalinks refer to URLs that go to your webpages. Precisely speaking, these permalinks will show how your posts display in the search results. You can set them up under the WordPress settings. You will see that your URL appears with a number. That is the default and not very good for SEO. So,you choose Custom structure or Post Title. Now, your permalink consists of your post name which can be easily searched for on Google, Yahoo, and Bing. Remember to not stuff your URL with keywords. Make smart use of keywords by eliminating any unnecessary ones. Make sure that when you finalize a permalink, it is pleasant enough for a human being. Forget about the search engines and always write permalinks for humans!

2. Themes

WordPress themes are website templates basically. They contain the tools required to customize your blog. You should give plenty of thought to your WP theme. WordPress has a variety of themes and all of them can be customized if you know a little PHP and HTML.

3. Title Tags and Description Tags

 

There are several SEO plugins available for WordPress. WordPress SEO by Yoast will help you write title tags and meta descriptions properly. Don’t forget, when you write title tags and meta descriptions, you want to say as much as possible in as few words as possible. Always practice good SEO and adhere to Google guidelines.

 

4. The Text Editor or Kitchen Sink ( From WordPress.com )

The visual editor provides a semi-WYSIWYG (What You See is What You Get) content editor that allows you to easily create, edit, and format your blog content in a view similar to that of a word processor.

This is the default editing mode of WordPress.com, but if it does not appear to be enabled, you can select the Visual tab in the top right corner of the editor area, as depicted below.

There are two (2) rows of editing icons contained within the visual editor. You can find out what any icon means or does by hovering over it with your mouse – a small tooltip will appear describing the icon and its purpose.

5. Plugins

Plugins increase the functionality of WordPress.

WordPress has plugins that can do pretty much everything and this makes WordPress simply amazing. But do not just start downloading  plugins randomly. For now, just install the essential ones or the basics. You can get Akismet installed, but you need to get it activated. For this, you will need a Akismet key. This is aimed at reducing spam to its minimum. The latter is important, too. It is for the SEO which enables the search engines to find your blogs easily. I consider these WordPress plugins to be a requirement:  WordPress SEO by Yoast and JetPack.

6. Make a Post Sticky

If you want some of your blog posts to be on top of all the posts, you can have it done on the spot. The date of the article would not matter anymore. How to make posts sticky? On your ‘Edit Posts’ page, you can see a ‘Visibility’ section. Click the ‘Edit’ link and then tick the ‘Stick this post to the front page’. Click ‘OK’ and you are done! There is another way to do this as well: Posts >> All posts >> Quick Edit Next, tick ‘Make this post sticky’ and click ‘Next’ afterwards. You can have a sticky post.

7. Your Browser

At times, you may make some changes to your website, but you may not be able to see them. Do not panic! You only need to clear your browser cache and you will get this problem solved. In order to clear it, you have to press the SHIFT key and hold onto it while you click the ‘refresh’ button in your browser. Your browser cache is cleared and you can see the changes you made to your site.

 wordpress tips for beginners

8. Footers

At the bottom of your WordPress site, you can notice a footer area. It is very rare that people notice it, but it plays an important part in keeping your readers and visitors engaged. This sometimes-forgotten-footer area allows you to add information about the owner of the website, any copyright message or maybe a link to some page. You can use premium themes to expand this area and then, you can give more information via this. You can add-on a short biography or an opt-in to your email list, etc.. Remember that some people actually scroll down to have a glance of all such information and if your are really interested in getting people to visit your site more frequently, then you should make full use of this section.

9. WordPress Security is Crucial

WordPress is a great, user friendly content management system and as long as you take the necessary security precautions, you should be OK. If you don’t take security seriously and you have a website with high visibility on the web, chances are good you will have issues. With that said and out of the way, there are several good plugins that will help you in locking hackers out of your site. WordFence Security is the security solution that is being used on this site. It’s free (there is a paid version with more options) and works really good. In addition to having a firewall, renaming the WordPress login page or wp-login.php to something other than wp-login.php will prevent most brute force attacks and bots from playing password guessing games. Please remember, your WordPress site is not secure until you secure it.

10. Analytic Data & Tracking

You must have heard this: “If you cannot measure it then you cannot manage it.” Track your visitors to improve your site. You can do it by using Jetpack stats and Google Analytics. The former is available only to free WordPress blog users. However, the self hosted WordPress users can benefit from the former as well as get the latter installed for further advantages. Google Analytics will also allow you to filter out your own visits which is indeed a must. There must many things lacking in this article. We have tried our best to help the WordPress beginners.


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Have us Setup Your Google Analytics 2

Have us Setup Your Google Analytics

Category:Uncategorized Tags : 

 

Have Our Experts Setup Your Google Analytics Properly For Tracking

 

Setting up the tracking in Google Analytics for your website can be quite a hassle. How do you know what you should track? Are there any details you might have missed? There are so many different aspects to Google Analytics that you need to think of and even more that you should simply ignore. We will take that wondering out of your hands and setup your Google Analytics properly.

 

 

We can set up your Google Analytics goals for you. We’ll also go over the ones you might have  already set up yourself. We will look at your website, your business, and the things that are important for you to track. After that, we’ll set up the goals for you! Once we’ve set up your goals, we’ll tell you which goals we have set up and why.

Goals are a way of tracking in Google Analytics. They’re useful, because they’ll allow you to see how many people have completed your funnel, and where the rest dropped off. Funnels are the steps you can specify in your goals. By specifying steps, you can see how many people went from one step to the other, which is basically your conversion rate for that specific task.

Our expert team will setup your Google Analytics properly

Lets face it: Google Analytics isn’t very user-friendly. We have set up hundreds of Google Analytics accounts for webmasters all over the world. That’s experience that you can trust.

We will make sure you’re tracking what you should be tracking, ignoring the unimportant stuff, and that your goals are set up perfectly.

Set up my goals

All you have to do is give us access to your Google Analytics account. After that we’ll send you an invoice. When you’ve paid the invoice, we’ll get started on creating your goals!