Author Archives: Jeff

  • -
How to Rank #1 on Google 2

How to Rank #1 on Google

Category:Google SEO Tags : 

 

 

How to Rank #1 by Matt Cutts

If you would like to rank #1 on Google or if you’re one of our hundreds of competitors trying to take us out, here’s all you need to know.

 


  • -
Does Server Location Have Bearing on SEO?

Does Server Location Have Bearing on SEO?

Category:SEO Tips & Info Tags : 

Search Engines Determine Where Your Server is & That Determines Where It Shows Up in Search

Here’s Matt Cutts of Google’s WebSpam team addressing whether or not the location of your server makes a difference to where your site shows up in search results.

 

 


  • -
seo-services

5 Hot SEO Tips for Boosting Your Organic Traffic

Category:SEO Tips & Info Tags : 

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo

 

Here’s 5 hot SEO tips for boosting your website’s organic traffic.

Organic traffic is the best kind of traffic you can receive because it’s relevant and targeted. However, it can be difficult to get higher page rankings, especially if you aren’t using the right SEO strategies.

 

.

1. It All Starts with Engaging Content

Create content that solves your audience’s pain points and they’ll love you for it.

 

The first thing you need is a targeted buyer persona. It’s a fictitious outline of who your customers are.

 

Ask yourself these questions:

  • Who am I targeting?
  • What problems can I help them solve?
  • What external events influences their decision?
  • How can I change what they are currently doing?

 

Next, you want to head over to a site called Buzzsumo.com to search for topics that generates the most social shares. This allows you to get a better idea on the types of subjects to write about.

 

 

2. Monitor Your Website for Bad Links

You must monitor your website for bad links. Third party websites will oftentimes link to your site and those links could be hurting your page rankings. Therefore, you must monitor your site for bad, low quality links and remove them. The characteristics of good links are as follows:

  • They are industry relevant
  • Contextual links are better for SEO and traffic
  • Links from a long, in-depth, related article will hold more value
  • The back link is a do-follow link
  • The back link is from a trusted source and has good domain authority

 

3. Disavow Bad Links

After you’ve identified the good links from the bad ones, you will need to tag the links that are bad, then begin trying to remove them by contacting the website the link belongs to and ask them to remove it. If you can’t contact them or they refuse to remove the link, you can create a disavow report and submit it using the Google Disavow Tool to help prevent those links from hurting your site. The way the disavow tool works is a bit elusive and outside the scope of this article. Therefore, you should take some time to learn more about how it works so you will know what to do and what not to do.

 

 

4. Promote Your Content with Text Messaging

Most people have at least one type of mobile device and prefer a text to any other type of communication, which is why text marketing is so effective. Because about 90 percent of all texts are opened within a few minutes of them being received.

 

Before you can send a text message to promote your new content, you’ll need to build your mobile list.

 

Place a mobile optin-form on your website so your readers can subscribe to it. You can even segment the list by topics and user behavior. Through this form you can collect their email address and mobile phone number.

 

Once your content goes live, you can use a  texting services to send relevant messages straight to their mobile phone to increase traffic to your website. With proper social sharing tools embedded within your article, you can expect lots of social shares and continual organic traffic.

 

 

5. Earn Quality Back links

Another great link building technique is earning your back links through guest posting on other industry related blogs and linking your article back to a related page on your website. You simply need to contact webmasters of related blogs and websites and ask them if they would allow you to post an article on their site in exchange for a link back to yours. Most of the time webmasters are more than happy to comply as long as your site is related and not a direct competitor because it’s less content they have to write.

 

 

If you would like more information about boosting your organic traffic using SEO and other internet marketing strategies, please contact us and let us show you how we can help take your website to the next level.

 

Author Biography

 

Sophorn Chhay

Sophorn is the marketing guy at Trumpia, the most complete SMS software with mass sms messaging, smart targeting and automation. Jumpstart your business by grabbing your free copy of his powerful Mobile Marketing Success Kit. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.


  • -
Why Are Backlinks Important for SEO? 5

Why Are Backlinks Important for SEO?

Category:SEO Tips & Info Tags : 

What Exactly Are Back Links and What Do They Have to do with SEO?

Backlinks are links that are directed towards your website. Also known as Inbound links. The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query. Be careful though and don’t ever purchase back links and block the address of anyone claiming to sell them. If you own a business and you have money invested in your website, and then you buy a link package ( that’s really just a link farm ), you could spend another additional year cleaning up this profile after it negatively affects your site’s position in search. These types of backlinks do not benefit SEO and can do the opposite and penalize the site more than if it had zero backlinks. Most of the time, zero backlinks is better than 500 from a link farm.

Backlinks Are Important, But …

When search engines calculate the relevance of a site to a keyword, they consider the number of good quality inbound links to that site. So we should not be satisfied with getting any inbound links, and must always keep in mind that it is the quality of the link that is what really matters. Most major search engines consider the content of the sites (that link to yours) to determine the relevancy and the quality of a backlink. When inbound links to your site come from other sites, and those sites have similar content to your site, they are considered more relevant to your site. If inbound links are found on sites with unrelated or irrelevant content, they are considered less quality. The higher the relevance of your inbound links as far as your site, the greater their quality will be and vice versa.

 

Search engines prefer websites to have a level playing field, and look for natural links built slowly over a period of time. Links on directory sites do little to nothing for your position in search. If you do notice a change after buying a premium directory liting, it’s most likely unrelated. Search engines are much smarter than that now.

Back Links for SEO Going into 2016

Expect Google to get even tougher as far as the criteria for what they consider “quality inbound links” going into 2016. Thanks to webmasters trying to achieve ranking by deceptive Black Hat or sneaky techniques, such as with hidden links, or automatically generated pages whose sole purpose is to provide inbound links to websites. These pages are called link farms, and the links from these sites are ignored by most major search engines and have little to no ranking power. Yet, linking to a link farm could get your site penalized and removed from the first page. Trying to manipulate search engine rankings with backlinks is a waste of time and money at best, and potentially damaging to your SEO at worst. I wouldn’t bother trying.


  • -
Google

How Google Search Works

Category:Google SEO Tags : 

Here’s a Video by Google that Explains How Google Search Works

 

 


  • -
landscape company seo

Landscape Company SEO | Writing Title Tags

Category:SEO Tips & Info Tags : 

Are you doing landscape company SEO on your website?

 

If you own a landscaping company and you are doing your own search engine optimization, here is some valuable information.

 

 

Landscape Company SEO

It has been well documented many times that the title tag is one of the important elements to good search engine optimization or SEO. Google and Yahoo (and probably Bing) have said this publicly so many times, I’m not going to bother linking to the articles in this post. If you are not familiar with what a title tag is, you can read more on HTML tags by clicking here.

 

 

 

I have been writing and developing search engine friendly websites for a while now, and I have noticed a few things in doing  so that search engines like Google and Yahoo pick up on, and in turn reward for, in their SERP or results pages. Metaphorically speaking, I am not about to offer you the entire pizza for free, but I will give you a slice or two every once in a while. A slice meaning an SEO tip…  I have made many landscapers number 1 on Google for several keywords using this technique. You can apply the information here to SEO in general. This technique has worked for me several times on several different business websites. This way of writing titles does not pertain to only the landscaping business, but small business in general. I have used it successfully for many industries other than landscaping.

 

 

landscape company seo

Optimizing Your Titles to Target a Specific Location

When you write a title tag, you want the title to include as many interchangeable focus keywords as possible. For example, if you are optimizing a landscape company’s website for the Detroit Michigan surrounding area, you would first want to pick a good focus keyword or keyword phrase like ” landscaping detroit mi” or “landscaping detroit” and then build the title tag around that focus keyword or phrase.

Here is an example of a well optimized title tag for a landscaping business that also does lawn care (like most of them) targeting the Detroit, Michigan area.

 

 

Landscaping Detroit MI | Full Service Landscape | Lawn Care Company

Notice how you can make the following keyword phrases out of the above title:

full service michigan landscape company, lawn care company detroit mi, detroit landscape service, and etc.

The words are in lowercase because they are the search keywords and that’s how most people would enter them into a search engine box.

Michigan SEO Company

For those that are not aware, Google reads Michigan and michigan, exactly the same. They do this for several abbreviations also (RE and real estate, SF and san francisco, San Francisco etc). This does not mean the results are the same for each phrase, but that Google will read SF as san francisco or San Francisco. The results page will be slightly different.

 

The more you think about this, the better the results will be. The more interchangeable all of the words are in your title, the better off your website will be from a SEO perspective.

 

The first part of the title tag should include the location you are targeting in your SEO campaign. The second two keyword phrases should be the second and third most searched keywords for the location in the first part of the title.  So for example, if you want to optimize for 3 keyword phrases in one city, do a keyword analysis with Google Keyword Tool. Include the most searched for terms for the industry and location in the title.

 

Remember, all of these words are processed by search engine bots or computers. Algorithms break the title down by noun, location, verb, etc. than process it however the algorithm is written for that search engine. Rather than writing the title stuffed with keyword phrases, you would want to include the business type or category and location in the first part of the title and then build from there.

 

In a nutshell, you want your title to include one location in the beginning and several interchangeable focus keyword phrases throughout the rest of the title. If you are targeting the Detroit area, make sure Detroit is in the beginning of the title tag somewhere then follow with your focus keywords separated by a pipe. The search engines will break it all down, read it accordingly, and process all the words in the title.  If you want to optimize for a keyword phrase like “landscaping detroit,” I would recommend writing the title tag like the example above or very similar. The point here in this post is,  make your location known once and place as many interchangeable focus keywords throughout the rest of the title. It’s simple and it works well. Give it a chance. You will see results.

 

 

Photos and Videos for Landscape Company SEO

In addition to writing your title tags and meta descriptions properly, it’s also a good idea to add lots of photos and videos from your job sites. Content is really important if you want to rank well on Google, Yahoo, and Bing. I have a few landscape companies as clients, and one of the ways I keep them alive in the SERP is with new video and photos. It’s a good idea to have a professional photographer come out one time and film and photograph your work for a few hours. This will make for great content for your website all season long. Make sure the images and videos are optimized for the web and for search engines. It’s best to upload your videos to YouTube and then embed the code directly into your page or post.

 

 

A friendly reminder…

Please keep in mind, the title tag is just one element of search engine optimization. When used with other techniques, this way of writing titles can be highly effective.