If the Meta keyword tags were really important ingredients in your recipe for SEO success, Google, Yahoo, and Bing would be the first ones to let you know that you actually need them. They would try to convince you to include them inside your header and would highlight the main benefits associated with this practice. Nonetheless, in reality, Google and Yahoo have chosen to ignore Meta keyword tags. Reason: in the past 10 years, numerous webmasters have SPAMMED out and abused the meta keywords tag. What commonly happens is people with less than a thorough understanding of the way search algorithms work will put every variation of their business type in keyword form in the keywords meta tag.
Here’s an example of how webmasters spam the meta keywords tag:
<meta name="keywords" content="seo company,seo companies,seo agency,seo agencies, seo services, seo service, local seo service">
Phasing Out the Meta Keywords Tag
It doesn’t take a rocket scientist to see how spammy this Black Hat SEO technique is, and this is why major search engines like Google.com and Yahoo ignore the meta keywords tag. That still doesn’t detour webmasters and SEO amateurs from doing it though, and even today, many still are. JA Publications, Inc. does a lot of Google penalty removal services, so we see this in the course of our analysis more often than we should. Second to back link schemes, this is the most common penalizing SEO technique that we see. Keyword stuffing not only meta tags but page content and meta titles and descriptions is also common.
Since keyword Meta tags have been used in conjunction with shady website optimization tactics, most search engines have decided to ignore them and the meta keywords tag holds no SEO weight or power. Bing seems to be even more determined, and goes the extra mile to penalize website owners who count on this type of black hat SEO strategy. Bing interprets the Meta keywords tag like a spam signal. Websites that use the tag, but do not display the keywords included with it, in their page body copy, are penalized by Bing.
Here’s Matt Cutts, a software engineer at Google, Talking About the Meta Keywords Tag
Meta Keywords HTML Tag and SEO was last modified: October 3rd, 2019 by Jeff
Are you doing landscape company SEO on your website?
If you own a landscaping company and you are doing your own search engine optimization, here is some valuable information.
Landscape Company SEO
It has been well documented many times that the title tag is one of the important elements to good search engine optimization or SEO. Google and Yahoo (and probably Bing) have said this publicly so many times, I’m not going to bother linking to the articles in this post. If you are not familiar with what a title tag is, you can read more on HTML tags by clicking here.
I have been writing and developing search engine friendly websites for a while now, and I have noticed a few things in doing so that search engines like Google and Yahoo pick up on, and in turn reward for, in their SERP or results pages. Metaphorically speaking, I am not about to offer you the entire pizza for free, but I will give you a slice or two every once in a while. A slice meaning an SEO tip… I have made many landscapers number 1 on Google for several keywords using this technique. You can apply the information here to SEO in general. This technique has worked for me several times on several different business websites. This way of writing titles does not pertain to only the landscaping business, but small business in general. I have used it successfully for many industries other than landscaping.
Optimizing Your Titles to Target a Specific Location
When you write a title tag, you want the title to include as many interchangeable focus keywords as possible. For example, if you are optimizing a landscape company’s website for the Detroit Michigan surrounding area, you would first want to pick a good focus keyword or keyword phrase like ” landscaping detroit mi” or “landscaping detroit” and then build the title tag around that focus keyword or phrase.
Here is an example of a well optimized title tag for a landscaping business that also does lawn care (like most of them) targeting the Detroit, Michigan area.
Landscaping Detroit MI | Full Service Landscape | Lawn Care Company
Notice how you can make the following keyword phrases out of the above title:
full service michigan landscape company, lawn care company detroit mi, detroit landscape service, and etc.
The words are in lowercase because they are the search keywords and that’s how most people would enter them into a search engine box.
For those that are not aware, Google reads Michigan and michigan, exactly the same. They do this for several abbreviations also (RE and real estate, SF and san francisco, San Francisco etc). This does not mean the results are the same for each phrase, but that Google will read SF as san francisco or San Francisco. The results page will be slightly different.
The more you think about this, the better the results will be. The more interchangeable all of the words are in your title, the better off your website will be from a SEO perspective.
The first part of the title tag should include the location you are targeting in your SEO campaign. The second two keyword phrases should be the second and third most searched keywords for the location in the first part of the title. So for example, if you want to optimize for 3 keyword phrases in one city, do a keyword analysis with Google Keyword Tool. Include the most searched for terms for the industry and location in the title.
Remember, all of these words are processed by search engine bots or computers. Algorithms break the title down by noun, location, verb, etc. than process it however the algorithm is written for that search engine. Rather than writing the title stuffed with keyword phrases, you would want to include the business type or category and location in the first part of the title and then build from there.
In a nutshell, you want your title to include one location in the beginning and several interchangeable focus keyword phrases throughout the rest of the title. If you are targeting the Detroit area, make sure Detroit is in the beginning of the title tag somewhere then follow with your focus keywords separated by a pipe. The search engines will break it all down, read it accordingly, and process all the words in the title. If you want to optimize for a keyword phrase like “landscaping detroit,” I would recommend writing the title tag like the example above or very similar. The point here in this post is, make your location known once and place as many interchangeable focus keywords throughout the rest of the title. It’s simple and it works well. Give it a chance. You will see results.
Photos and Videos for Landscape Company SEO
In addition to writing your title tags and meta descriptions properly, it’s also a good idea to add lots of photos and videos from your job sites. Content is really important if you want to rank well on Google, Yahoo, and Bing. I have a few landscape companies as clients, and one of the ways I keep them alive in the SERP is with new video and photos. It’s a good idea to have a professional photographer come out one time and film and photograph your work for a few hours. This will make for great content for your website all season long. Make sure the images and videos are optimized for the web and for search engines. It’s best to upload your videos to YouTube and then embed the code directly into your page or post.
A friendly reminder…
Please keep in mind, the title tag is just one element of search engine optimization. When used with other techniques, this way of writing titles can be highly effective.
Landscape Company SEO | Writing Title Tags was last modified: December 24th, 2018 by Jeff
Weblizar Provides Great WordPress Themes and Plugins with Excellent Support
Most of the developers that build free WordPress themes provide good support, but how many of those developers would actually login and work on your site to fix problems and not expect to be paid? Weblizar did just that and has more than once for JA Publications. We run the Weblizar theme, “Enigma Premium.” Here’s the free version on WordPress.org. Weblizar put together a really well-developed theme. It’s fast and fully responsive, as well as loaded with built in short codes that do not require additional plugins.It uses the Font Awesome set as well as CSS3 and HTML5. There’s built in animations that do not require configuration. It has all the usual premium WordPress theme functions, but what makes this theme standout is the amazing support. We had a few issues when we first installed it. For example, due to the way we were compressing HTML, CSS, and JS, the short code insert feature didn’t work properly. We contacted support and they were more than happy to take a look. There has been several times when they have assisted us. Additionally, we have even had Weblizar do some custom development for us and they did it fast and at a fair price. Weblizar is not unique in being a good WordPress theme developer, but they are most definitely unique at providing more than helpful support for their products. We give Weblizar and the support staff 5 stars. Thanks for all the help!
Excellent Support from WordPress Theme Developer was last modified: February 24th, 2019 by Jeff