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Organic traffic is the best kind of traffic you can receive because it’s relevant and targeted. However, it can be difficult to get higher page rankings, especially if you aren’t using the right SEO strategies.
Create content that solves your audience’s pain points and they’ll love you for it.
The first thing you need is a targeted buyer persona. It’s a fictitious outline of who your customers are.
Ask yourself these questions:
Next, you want to head over to a site called Buzzsumo.com to search for topics that generates the most social shares. This allows you to get a better idea on the types of subjects to write about.
You must monitor your website for bad links. Third party websites will oftentimes link to your site and those links could be hurting your page rankings. Therefore, you must monitor your site for bad, low quality links and remove them. The characteristics of good links are as follows:
After you’ve identified the good links from the bad ones, you will need to tag the links that are bad, then begin trying to remove them by contacting the website the link belongs to and ask them to remove it. If you can’t contact them or they refuse to remove the link, you can create a disavow report and submit it using the Google Disavow Tool to help prevent those links from hurting your site. The way the disavow tool works is a bit elusive and outside the scope of this article. Therefore, you should take some time to learn more about how it works so you will know what to do and what not to do.
Most people have at least one type of mobile device and prefer a text to any other type of communication, which is why text marketing is so effective. Because about 90 percent of all texts are opened within a few minutes of them being received.
Before you can send a text message to promote your new content, you’ll need to build your mobile list.
Place a mobile optin-form on your website so your readers can subscribe to it. You can even segment the list by topics and user behavior. Through this form you can collect their email address and mobile phone number.
Once your content goes live, you can use a texting services to send relevant messages straight to their mobile phone to increase traffic to your website. With proper social sharing tools embedded within your article, you can expect lots of social shares and continual organic traffic.
Another great link building technique is earning your back links through guest posting on other industry related blogs and linking your article back to a related page on your website. You simply need to contact webmasters of related blogs and websites and ask them if they would allow you to post an article on their site in exchange for a link back to yours. Most of the time webmasters are more than happy to comply as long as your site is related and not a direct competitor because it’s less content they have to write.
If you would like more information about boosting your organic traffic using SEO and other internet marketing strategies, please contact us and let us show you how we can help take your website to the next level.
Sophorn is the marketing guy at Trumpia, the most complete SMS software with mass sms messaging, smart targeting and automation. Jumpstart your business by grabbing your free copy of his powerful Mobile Marketing Success Kit. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.
CDN is short for Content Delivery Network which is a network of edge servers that deliver cached static content from websites to users based on the geographic location of the user. CDN’s, are not a web hosting substitute. It is an additional network of servers for certain static file types only.
Normally, when someone visits your website, they are directed to your hosting provider’s server. Your server is located in 1 location. For example, JA Publications is hosted in Salt Lake City, Utah. If you’re not using a CDN, all of your website’s users are hitting this one server. If you have a site that gets lots of traffic, this can overload your server and cause the site to perform slowly and even crash the server.
User’s proximity to your web server has an impact on page load time. By deploying your content across multiple geographically dispersed servers, you can make your pages load faster from the user’s perspective. This is when a CDN comes in handy. In simpler words, the closer the CDN server is to where your user is, the faster the user gets the content. A good CDN, will have edge servers located all over the world and close to populated areas.
Page speed is a ranking factor by most search engines. If your site is performing poorly, this usually hurts your ranking meaning that if two sites are tied for first place, the faster site wins. When you’re setting up a CDN, make sure you use a properly configured robots.txt in your pull zone to avoid duplicate content penalties. Also, specifying the origin IP address is not a bad idea either along with using SSL. I recommend MaxCDN. They have great customer support and very fast edge servers. How to setup the actual zone or CDN for SEO is beyond the scope of this post.
In my years in this industry I have seen time and time again the mantra “Let’s copy the competition! They are number one, so they must be doing something right. Right?”
The process usually begins with the following: “I noticed our competitor X is number one on Google. Competitor Y is number 1 for a hundred different keywords. We should copy everything they do down to the minute detail! Let’s get going!”
While in some business disciplines that is a semi-ok idea, in SEO copying your competitors utilizing this reasoning is a waste of time.
You visit a website and your browser starts requesting all the files that constitute the website. So your browser asks the server, “Can I have image_011.jpeg?” and the web server says, “Yeah, here you go and take this thing with you and bring it back when you come back next time so I know it’s you.” Your browser says “okaythx” and then returns a nanosecond later: “Hello – can I have image_001a.jpg? And, I have this thing you gave me last time.” And then the server says, “Oh it’s you again. I remember you.”
At this point you’ve probably figured out that the mentioned “thing” is the cookie. This post is far from a complete description and it doesn’t go into why a server may want to recognize a client browser but that’s stuff you can easily look up elsewhere and I said we were going to keep this short.
The thing to understand is that there is no intrinsic difference between a first-party cookie and a third-party cookie. There’s only cookies. The distinction exists only at run-time, within the context of a particular visit. Your browser maintains a collection of cookies. Your browser receives a request from a website’s server to store a cookie, and depending on your browser settings, it adds the file to a cookie collection stored on your device’s storage disk. There isn’t a separate collection of first-party cookies and a separate collection of third-party cookies. There’s just one collection of cookies.
If a cookie is associated with a file requested from the same domain as the page you are viewing, it’s a first-party cookie. A cookie associated with a file requested from a different domain than the site you’re on, is a third-party cookie. That’s it.
Notice that the same cookie can be a first-party cookie one minute and a third-party cookie the next. For instance, when you visit twitter.com your browser sets several cookies associated with the *.twitter.com domain name. In the context of your stay on Twitter these are first-party cookies. If you then visit huffingtonpost.com, Huffington Post requests files from the twitter.com domain and those requests include the same *.twitter.com cookies, they are now third-party cookies.